6 Tips to Buy Luxury Watches Online

6 Tips to Buy Luxury Watches Online - Watches & Crystals

For some people, investing in a luxury watch is the ultimate emotion. For them, it is a vital investment of quality, time, money, design, and functionalities. But, whether it’s their first purchase or seventh, every watch has its own significance. 

Since everything is going digital, many tech-savvy and elite customers are making significant purchases online. But buying a luxury watch online is still a big deal for many customers.

There’s a lot of misinformation, and it’s easy to get entangled in a bad deal. That’s why we’ve put together our best tips for buying a luxury watch online.

Check out these expert 6 tips to avoid any potential pitfalls.

1. Study the classics

Study the classics

Watch brands like the Emporio Armani, Tissot, and Cartier Tank are icons for a good reason. They look classy with almost anything that you wear, from your casual fits to an Italian double-breasted suit. You need to understand their price-range, their product quality and features. 

But these watches are expensive, and sometimes online retailers hype the product and demand thousands more. So, don’t give up on your dream watch.

Instead, check for the trusted online retailers like Watches and Crystals, where you get an actual price for an original product.  This way, you can get your hands on the watch you want for much less than you think.

2. Do Your Research

This is one of the initial steps that you need to follow. Educating yourself when buying online is protecting yourself from any fraud. There is loads of information available online as well as offline. So start searching all the information for the watch that you are interested in.

Check if it's worth the price? Does it match your style? Which websites are selling that watch? Is the deal they are offering a genuine one? How are the customer reviews for that brand? Do they recommend buying it online? 

All in all, try to find out all the factors that verifies the watch's authenticity, especially if you are looking to buy vintage timepieces. There may be chances that original parts have been replaced with non-genuine ones.

Hence, a good research before buying your luxury watch online can help you in buying the original product. 

3. Decide your budget

This is a very basic and vital step. First, make up your mind how much you’re prepared to spend on buying a luxury watch online. Secondly, decide the brand that fits your budget.

Understand your preferences. Do you want a more renowned brand or a watch with more features? Then, do your online research and keep in mind the available options within your price range.

4. Always Buy From An Authorised Retailer

Now that you are done with the initial research on Google, you must have definitely discovered that there are many online luxury watch retailers. 

However, most of them are not authorized representatives of the brands they offer. Therefore, to protect yourself while buying a new luxury watch online, you should always look for a seller who has been certified by the brand. This is the best way to have absolute confidence about your product being authentic. 

You should also look for the product description of the watch. Again, it should be accurate, and there should be complete details about the watch. 

Another thing to consider is whether you are getting the full brand warranty or not. For example, mechanical watches have various moving parts.

These are more likely to wear over time and occasionally even damage. In such situations, a warranty can be the difference between a seamless experience and a major headache.

5. Buy with confidence

A luxury watch can be a huge purchase, since it is expensive. So, it is necessary that you feel confident that the product you are buying is original. 

Most of the online watch websites are sourced with top-sellers and huge watch inventory along with established dealers. You need to identify which website you can rely on.  

6. Read The Fine Print

These days, most luxury watch brands offer various collections (generally more than one), each of which comprises multiple models.

Few of the models can have infinite editions, and a few variants can just have a single edition. Sometimes the differences are detailed, and sometimes, it can be as small as the case size. 

For this reason, it’s essential to read the product description strictly. Look for trustworthy sites that provide complete product details, including dimensions, features, and reference numbers. This way, you can make sure you are buying exactly the model you are looking for.

Likewise, always understand what you agree to while making an online purchase. For example, what are the return policy or warranty claims?

Are there any additional taxes? Where does the watch need to be sent for services and repairs? These details are easily missed in the excitement of making the purchase but can become costly later on.


No matter if it is your first watch or your third purchase, buying a luxury watch for your watch collection is a significant investment.  Always do some research to understand the different genres and complications available. Follow the above tips, and you will definitely end up making a genuine and authentic purchase. 

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