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Luminox Navy SEAL 3250 Series Men's Blue Silver Watch XS.3254.CB £689.00

Experience the thrill of Luminox with Rubber, Steel, and CARBONOX™ The Navy SEAL RSC is ready for any adventure. This watch embodies bravery. Featuring a 45mm steel case and steel bracelet, it is water resistant up to 200 meters.

FROM £172.25

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Luminox Navy SEAL 3250 Series Men's Blue Watch XS.3253.CB £549.00 £589.00

Live the adventure with Luminox with Rubber, Steel, and CARBONOX™ The Navy SEAL RSC stands up to the challenge. This piece brings and defines courage. Made with a durable 45mm steel case, blue dial and blue rubber black strap, water resistant to 200 meters.

FROM £137.25

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Luminox Navy SEAL 3500 Series Men's Black Watch XS.3502.L £415.00 £485.00

The Luminox Navy SEAL features a striking 45mm CARBONOX™ case with a dive bezel and can withstand water pressure up to 200 meters, making it suitable for diving. The black dial with white numbers ensures excellent readability in daylight.

FROM £103.75

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Luminox Pacific Diver 3120 Series Men's Red Watch XS.3135 £504.00 £559.00

Please note: This Luminox watch will be delivered in a generic watch box due to limited availability of official Luminox packaging. The watch itself is 100% genuine and brand new.The Pacific Diver series features a 44 mm stainless steel case with a CARBONOX™ uni-directional turning bezel – resulting in an eye-catching fusion of materials. Model 3135 comes as a blood-red dial and black bezel on a genuine rubber strap. It is water resistant to 200 meters, featuring a screw in crown and case back, sapphire crystal and, of course, the Luminox Light Technology, which guarantees constant night visibility for up to 25 years.The Luminox Pacific Diver 3120 Series is the perfect casual watch capable of going anywhere anytime. It fits in at home, at the office, in the gym, and for your next adventure.

FROM £126.00

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-11% sale

Luminox Pacific Diver 3120 Series Silver Men's Watch XS.3122 £584.00 £649.00

Model 3122 is equipped with a black dial and black bezel, paired with a stainless steel bracelet. The Pacific Diver collection boasts water resistance up to 200 meters, a screw-in crown and case back, sapphire crystal, and the Luminox Light Technology ensuring continuous night visibility for 25 years. Please note: This Luminox watch will be delivered in a generic watch box due to limited availability of official Luminox packaging. The watch itself is 100% genuine and brand new.

FROM £146.00

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Analogue Watch - Maserati Attrazione Men's Black Watch R8851151004

Maserati Attrazione Men's Black Watch R8851151004 £110.99 £139.00

Beautiful craftsmanship and sophisticated design come together in a stylish and modern watch wristwatch to produce exquisite timepieces that can be worn for any occasion. This gorgeous watch is the ideal complement to any collection of wristwatches.

FROM £27.74

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Analogue Watch - Maserati Attrazione Men's Black Watch R8851151006

Maserati Attrazione Men's Black Watch R8851151006 £110.99 £139.00

This elegant timepiece with exceptional design, making this watch infinitely desirable. It features

FROM £27.74

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Maserati Competizione Men's Blue Watch R8851100004 £174.99 £219.00

Maserati watches embody the elegance and luxury synonymous with the iconic Italian automotive brand. With collections like Competizione, Traguardo, and Successo, Maserati watches blend innovative design with precision craftsmanship. Each timepiece features the distinctive Maserati trident, symbolizing power and sophistication. The Competizione collection boasts bold chronographs, Traguardo offers refined elegance, and Successo combines modern aesthetics with traditional watchmaking. These watches reflect Maserati’s commitment to excellence, making them a perfect accessory for those who appreciate both style and performance.

FROM £43.74

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Analogue Watch - Maserati Epoca Ladies Silver Watch R8853118519

Maserati Epoca Ladies Silver Watch R8853118519 £174.99 £219.00

Wear this beautiful watch every day or for special occasions because it has so many amazing features. The best present for your loved ones is this stylish and modern watch.

FROM £43.74

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Analogue Watch - Maserati Men's Black Hybrid Smartwatch MSR8851112001

Maserati Men's Black Hybrid Smartwatch R8851112001 £222.99 £279.00

No other watch brand has stood the popularity test of time quite like Maserati.High quality smarwatch hybrid quartz motion Maserati watch covered with the aid of using a mineral crystal. forty five mm diameter chrome steel case, 13.three mm thick and real leather-based strap in black. Connected to the cellular thru the TRAGUADO HYBRID app, it has more than one functions. Water resistant as much as 10ATM

FROM £55.74

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Automatic Watch - Maserati Men's Black Potenza Watch MSR8821108036

Maserati Men's Black Potenza Watch R8821108036 £334.99 £419.00

The Maserati Men's Potenza Watch R8821108036 consolidates a 42mm round formed dark treated steel case and a dark cowhide lash with a conventional clasp attaching. It has a skeleton simple dial with a gold-tone spear logo enumerating, which is safeguarded underneath sapphire gem glass. Power is created by the programmed development. This model additionally has a water opposition of up to 100 meters.

FROM £83.74

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Maserati Men's Traguardo Black Watch R8873612042 £238.99 £299.00

Maserati Men's Traguardo Black Watch MSR8873612042 is a sophisticated piece of accessories that is for confident and trendy people. It is a fit accessory for anyone who prefers this type of watch and suits any casual attire

FROM £59.74

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Analogue Watch - Maserati Solar Blue Men's Watch R8853149001

Maserati Solar Blue Men's Watch R8853149001 £214.99 £269.00

Maserati presents Successo Solar, the Collection that protects the environment thanks to solar cell technology, which captures both natural and artificial light and transforms it into energy to be used for movement. These new environmentally- and nature-friendly timepieces work without the use of batteries, but using energy generated by light. Outstanding performance with zero environmental impact. Case material and finish: Steel, Case size: 42mm, Case thickness: 9,00, Case finishing: Polished,

FROM £53.74

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Chronograph Watch - Maserati Stile Men's Two-Tone Watch R8873642002

Maserati Stile Men's Two-Tone Watch R8873642002 £270.99 £339.00

Wear this beautiful watch every day or for special occasions because it has so many amazing features. The best present for your loved ones is this stylish and modern watch.

FROM £67.74

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Chronograph Watch - Maserati Tradizione Black Men's Watch R8873646004

Maserati Tradizione Black Men's Watch R8873646004 £222.99 £279.00

Beautiful craftsmanship and sophisticated design come together in a stylish and modern watch wristwatch to produce exquisite timepieces that can be worn for any occasion. This gorgeous watch is the ideal complement to any collection of wristwatches.

FROM £55.74

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Maserati Traguardo Men's Black Watch R8873612059 £238.99 £299.00

Maserati watches embody the elegance and luxury synonymous with the iconic Italian automotive brand. With collections like Competizione, Traguardo, and Successo, Maserati watches blend innovative design with precision craftsmanship. Each timepiece features the distinctive Maserati trident, symbolizing power and sophistication. The Competizione collection boasts bold chronographs, Traguardo offers refined elegance, and Successo combines modern aesthetics with traditional watchmaking. These watches reflect Maserati’s commitment to excellence, making them a perfect accessory for those who appreciate both style and performance.

FROM £59.74

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Maurice Lacroix Pontos S Diver PT6248-SS00L-330-J £1,990.00

The PONTOS S Diver is back and it’s better than ever! The model is the product of teamwork, inspired by Lidija’s search for improved performance, and has been tested in the most extreme conditions. It’s ideally suited to underwater exploration while also being the perfect accompaniment to city life. Case : Stainless Steel & Strap : Orange rubber strap Water resistance to 30 ATM 42mm

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Analogue Watch - Maurice Lacroix AIKON #tide Orange Watch AI2008-50050-300-0

Maurice Lacroix AIKON #tide Orange Watch AI2008-50050-300-0 £700.00

Enjoy a dazzling array of colors! Maurice Lacroix has created the brightest, funkiest watch line available in a dazzling array of colors. The AIKON #tide is designed to stand out wherever you are. And best of all, AIKON #tide is helping to clean up the oceans with its revolutionary technology that transforms discarded plastic waste into timepieces of the highest Swiss quality. AIKON #tide, a cool watch with a conscience, will soon be available to you.

FROM £175.00

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Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch AI6007-SS00F-431-C £2,205.00 £2,450.00

The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.

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Maurice Lacroix Aikon Ladies White Watch AI6006-PVY13-170-1 £1,944.00 £2,160.00

The Maurice Lacroix AIKON Automatic Date 35MM is an urban-inspired timepiece that combines contemporary aesthetics with a mechanical heart, making it the ideal accessory for city life. Its elegant design, with playful contrasts and shapes, creates a bold statement that exudes sophistication. Housed in a 35mm two-tone stainless steel and yellow gold PVD-plated case, the watch boasts a brushed and polished finish for a refined look. The dial is white mother-of-pearl with 8 diamond hour markers and gold-plated hands coated with super-luminova for optimal readability in low light. The sapphire crystal ensures durability, while the open case back reveals the intricate automatic movement within. Powered by the ML115 automatic calibre, this watch offers a power reserve of 38 hours, with date functionality at 3 o'clock. The bracelet is made from a matching two-tone stainless steel and yellow gold PVD-plated material, providing a secure and stylish fit with the easy-change system. This timepiece is water-resistant up to 200 metres, making it suitable for various daily activities.

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Automatic Watch - Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C

Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C £2,205.00 £2,450.00

The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.

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Maurice Lacroix Eliros Date 40mm Back Men's Watch EL1118-SS001-310-1 £750.00

The Maurice Lacroix Eliros Date Men's Black Watch EL1118-SS001-310-1 features a sleek 40mm silver stainless steel circular case with brushed and polished finishes. The black sun-brushed dial includes rhodium-plated Roman numerals and indexes, with rhodium-plated hands. Powered by a quartz movement, this watch offers a date display at 3 o’clock and is protected by a sapphire crystal with double anti-reflective coating. Water resistant up to 50 metres, it is paired with a black leather strap featuring the Maurice Lacroix ‘M’ logo and a pin buckle for comfort and style. Why choose the Maurice Lacroix Eliros Date? Reliable quartz movement: Ensures accurate timekeeping. Water resistant: 50 metres for everyday wear. Elegant design: Rhodium-plated Roman numerals and sun-brushed dial. Comfortable strap: Black leather with Maurice Lacroix branding. Sapphire crystal: Scratch-resistant with anti-reflective coating.

FROM £187.50

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Maurice Lacroix Eliros Men's White Gold Watch EL1098-PVY01-110-2 £940.00 £990.00

The Maurice Lacroix Eliros Men's White Gold Watch is the epitome of timeless elegance, designed for those who appreciate sleek and sophisticated timepieces. Its 40mm yellow gold PVD-plated stainless steel case brings a luxurious touch, while the white lacquered dial provides a classic and refined look. With its yellow gold-plated Roman numerals and indexes, along with yellow gold-plated hands, the Eliros offers both form and function. The chronograph features include a 30-minute counter at 9 o'clock, 1/10 second counter at 6 o'clock, and central second hand, providing precision timing. Protected by a sapphire crystal with double anti-reflective coating and water-resistant up to 5 ATM, this watch is perfect for everyday wear. The black leather strap with the Maurice Lacroix 'm' logo completes the luxurious design, offering comfort and style for the modern gentleman.

FROM £235.00

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Maurice Lacroix Fiaba Ladies Silver FA1004-SS002-110-1 £990.00

The Maurice Lacroix Fiaba Ladies Silver Watch celebrates elegance and delicacy, creating a timepiece perfect for today's stylish woman. This refined accessory makes a bold statement while remaining understated, suitable for both daily wear and special occasions. With a 32mm stainless steel case and polished finish, the Fiaba is not only eye-catching but also durable. The silver dial features black Roman numerals for a touch of classic sophistication, while the blue-plated hands add a modern flair. A sapphire crystal with double anti-reflective coating protects the watch from scratches and enhances readability. Powered by a reliable quartz movement, the watch also boasts a date function at 3 o'clock and is water-resistant up to 3 ATM. The stainless steel bracelet ensures comfort and durability, making this watch a versatile addition to any collection.

FROM £247.50

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Maurice Lacroix Fiaba Ladies White Silver FA1004-PVP13-150-1 £1,170.00 £1,300.00

The Maurice Lacroix Fiaba Ladies Watch is the perfect expression of elegance, bringing fairy tale-like delicacy to life. With its graceful design and refined details, this watch is an ideal accessory for modern women who enjoy accessible luxury. It is not only stylish but also reliable, making it the ideal companion for both daily wear and special occasions. Encased in a 32mm two-tone stainless steel and rose gold PVD-plated case, the watch exudes sophistication. The silver dial, adorned with 11 diamonds as hour markers, adds a touch of luxury, while the rose gold-plated hands and second hand offer a striking contrast. A sapphire crystal with double anti-reflective coating protects the dial from everyday wear. This watch is powered by a quartz movement and is water-resistant to 3 ATM, ensuring practicality in everyday life. The two-tone stainless steel and rose gold PVD bracelet is not only comfortable but also elegant, completing this timepiece’s sophisticated appearance.

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Analogue Watch - Maurice Lacroix Ladies Black Diamond Aikon Watch AI1106-SS002-350-1

Maurice Lacroix Ladies Black Diamond Aikon Watch AI1106-SS002-350-1 £1,100.00

In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

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Automatic Watch - Maurice Lacroix Ladies Blue Aikon Automatic Watch AI6006-SS002-450-1

Maurice Lacroix Ladies Blue Aikon Automatic Watch AI6006-SS002-450-1 £2,100.00

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

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-6% sale

Analogue Watch - Maurice Lacroix Men's Blue Aikon Quartz Watch AI1106-SS002-430-1

Maurice Lacroix Ladies Blue Aikon Quartz Watch AI1106-SS002-430-1 £940.00 £990.00

Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

FROM £235.00

0% FINANCE AVAILABLE ✓

-6% sale

Automatic Watch - Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1

Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1 £2,040.00 £2,150.00

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

FROM ...

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-6% sale

Automatic Watch - Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1

Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1 £2,040.00 £2,150.00

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

FROM ...

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Maurice Lacroix Ladies White Diamond Aikon Watch AI1106-SS002-150-1 £1,100.00

The Maurice Lacroix AIKON Ladies Watch is a stunning blend of Swiss craftsmanship and contemporary design. Taking inspiration from the 90s Calypso collection, this piece is a timeless and iconic addition to any wardrobe. Its refined appearance and quality features make it the ideal companion for those who appreciate understated elegance. Crafted with a 35mm stainless steel case and a brushed finish, the watch exudes sophistication. The bezel showcases the distinct six “claws” design, framing a beautiful sun-brushed white dial adorned with 56 diamonds. Rhodium-plated hands and hour markers, along with white super-luminova, ensure excellent readability in all lighting conditions. Powered by a precise quartz movement, this watch is water-resistant to 10 ATM, making it reliable for everyday wear. The date function at 3 o’clock adds practical utility, while the stainless steel bracelet offers comfort and a sleek look with a 20mm width, completing the piece's overall versatility.

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-20% sale

Maurice Lacroix Ladies' Watch 35mm Aikon Automatic Pink AI6006-SS00F-550-E £1,880.00 £2,350.00

The Aikon Automatic Ladies' 35mm blends refined proportions with a bold summer aesthetic. The pink clous-de-paris dial brings a playful yet elegant character, beautifully framed by polished stainless steel. Powered by the ML115 automatic movement, the watch delivers dependable Swiss precision, complete with a 38-hour power reserve and a sapphire crystal case back that reveals the intricate finishing inside. Designed for everyday versatility, it includes both a stainless steel bracelet and a pink rubber strap using Maurice Lacroix’s EasyChange system. With 20 ATM water resistance and luminous hands, it is perfectly tailored for active, modern living.

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Maurice Lacroix Ladies' Watch 35mm Aikon Quartz Colours Light Blue AI1106-SS002-450-1 £905.00 £1,130.00

The Aikon Quartz Colours Edition in Light Blue captures the contemporary elegance of Maurice Lacroix with a 35mm brushed and polished stainless steel case and the instantly recognisable six-claw bezel. Featuring a light blue diamond-set dial, the watch showcases 56 sparkling gemstones, rhodium-plated hands with Super-LumiNova, and a sapphire crystal with double AR coating for enhanced clarity. Powered by a Swiss quartz movement, this special edition offers 10 ATM water resistance, a date display, and an integrated stainless steel bracelet with the Easy Change system for effortless versatility.

FROM £226.25

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-20% sale

Maurice Lacroix Ladies' Watch 35mm Aikon Quartz Colours Pink AI1106-SS002-550-1 £905.00 £1,130.00

The Aikon Quartz Colours Edition in Pink brings a vibrant and luxurious reinterpretation of Maurice Lacroix’s iconic 90s-inspired design, with a 35mm stainless steel case and the distinctive six-claw bezel. Enhanced with 56 dial-set diamonds, the pink backdrop creates a striking contrast with rhodium-plated hands featuring white Super-LumiNova, all protected by a sapphire crystal with double anti-reflective coating. Powered by a Swiss quartz movement, this model offers precision, 10 ATM water resistance, a date display at 3 o’clock, and an integrated stainless steel bracelet equipped with the Easy Change system for effortless versatility.

FROM £226.25

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Automatic Watch - Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1

Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1 £2,050.00

Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked the AIKON to give it finishings of unparalleled perceived value.

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Automatic Watch - Maurice Lacroix Men's Black Aikon Chronograph Watch AI6038-DLB01-330-4

Maurice Lacroix Men's Black Aikon Limited Edition Watch AI6038-DLB01-330-4 £3,015.00 £3,350.00

The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. However, die-hard fans of the AIKON can relax, this new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap, and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend. Limited Edition of 500

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Analogue Watch - Maurice Lacroix Men's Black Aikon Quartz Watch AI1108-SS002-330-1

Maurice Lacroix Men's Black Aikon Quartz Watch AI1108-SS002-330-1 £990.00

In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and the surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

FROM £247.50

0% FINANCE AVAILABLE ✓

Automatic Watch - Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1

Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1 £2,650.00

With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time.

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Automatic Watch - Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4

Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4 £1,950.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

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Automatic Watch - Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1

Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1 £2,050.00

Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.

FROM ...

FINANCE AVAILABLE ✓

Analogue Watch - Maurice Lacroix Men's Blue Aikon Quartz Watch AI1108-SS002-430-1

Maurice Lacroix Men's Blue Aikon Quartz Watch AI1108-SS002-430-1 £990.00

Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

FROM £247.50

0% FINANCE AVAILABLE ✓

Automatic Watch - Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1

Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1 £2,050.00

The contemporary AIKON Automatic is now available in a new 39mm case, designed to meet the needs of modern, ambitious men and women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 39mm is designed to reflect the personality of its owner.

FROM ...

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5

Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5 £1,950.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

FROM ...

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1

Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1 £2,050.00

Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1

Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1 £2,050.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

FROM ...

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1

Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1 £2,200.00

The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever.

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Analogue Watch - Maurice Lacroix Men's Green Aikon Quartz Watch AI1108-SS002-630-1

Maurice Lacroix Men's Green Aikon Quartz Watch AI1108-SS002-630-1 £990.00

While looking back at the beginning of the classic legend, Le Méridien has carried out a series of upgrades for each model of the AIKON series of quartz watches. Adhering to the spirit of excellence, Le Méridien reinterprets the AIKON series of quartz watches. The watchmaking brand Le Méridien from the Swiss Jura region has accumulated rich experience since the release of the first AIKON series watch, and has carefully absorbed valuable feedback from customers and retailers. Each component of the paragraph is reassessed. The curvatures, facets, lines and surfaces of the watch have been beautifully retouched, resulting in a clean new look. In addition, the specifications of each watch model have been upgraded for a luxurious feel.

FROM £247.50

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Analogue Watch - Maurice Lacroix Men's Green Eliros Date Quartz Watch EL1118-PVP01-610-1

Maurice Lacroix Men's Green Eliros Date Quartz Watch EL1118-PVP01-610-1 £800.00

The hour and minute hands are rose gold plated, granting a note of luxury while proving effortless to read. Golden indexes denote each hour and comprise of either elongated Roman numerals or supremely slender batons. The svelte appearance of the indexes is shared with the slim central seconds hand which engages with the minute track encircling the dial. A date indication at 3 o’clock completes the inventory of functions. Case : Stainless Steel/Yellow gold PVD & Strap : Green leather Water resistance to 5 ATM 40mm

FROM £200.00

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