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M2Z Men's Watch Diver 200 Blue 200-007 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Blue Guilloché Dial with Luminous Hour Markers - Blue/White Applied Hour and Minute Hand - Blue/Italian Colours Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Blue Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Blue/White 200-007B £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Blue Guilloché Dial with Luminous Hour Markers - Blue/White Applied Hour and Minute Hand - Blue/Italian Colours Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm WhiteHypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Blue/Yellow 200-006B £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Black 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Yellow Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Guilloché Dial with Luminous Blue Hour Markers - Yellow/Black Applied Hour and Minute Hand - Black/White Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Blue Hypoallergenic Polymer FKM Strap with IP Black 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Bracelet Black 200-002X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Black Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Black Wavy Guilloché Dial with Luminous Hour Markers - Black/White Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 23mm Width 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Bracelet Blue 200-007X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue/Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Blue Guilloché Dial with Luminous Hour Markers - Blue/White Applied Hour and Minute Hand - Blue/Red/White/Green Applied Seconds Hand - Date at 3 O'Clock. 23mm Width 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Bracelet Green 200-001X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 23mm Width 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Bracelet Green Blue 200-003X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue/Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 23mm Width 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Green 200-001 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm White Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Green 200-001B £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Green/Grey Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Green Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Green/Rose Gold 200-010 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block Rose Gold IP Plated 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Green Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Green Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Grey IP Gun 200-004 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Gun 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Grey Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Guilloché Dial with Luminous Hour Markers - Silver/Red Applied Hour and Minute Hand - Silver/Italian Colours Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Grey Hypoallergenic Polymer FKM Strap with IP Gun 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Plated Bracelet Black 200-005X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Black Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Black Guilloché Dial with Luminous Hour Markers - Black/White Applied Hour and Minute Hand - Red/White Applied Seconds Hand - Date at 3 O'Clock. 22.5mm Width Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Plated Bracelet Grey 200-004X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Grey Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Wavy Guilloché Dial with Luminous Hour Markers - Silver/Red Applied Hour and Minute Hand - Silver/Red/White/Green Applied Seconds Hand - Date at 3 O'Clock. 22.5mm Width Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Plated Bracelet Teal 200-011X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Teal Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Blue Crown Protector - Sapphire Crystal Class - Solid Caseback. Teal Guilloché Dial with Luminous Hour Markers - Black/White Applied Hour and Minute Hand - Teal/Black Applied Seconds Hand - Date at 3 O'Clock. 22.5mm Width Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Red IP Gun 200-005 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Gun 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Black Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Black Guilloché Dial with Luminous Hour Markers - White/Black Applied Hour and Minute Hand - Red/White Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Red Hypoallergenic Polymer FKM Strap with IP Gun 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Teal 200-011 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Black 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Blue Crown Protector - Sapphire Crystal Class - Solid Caseback. Aquamarine Guilloché Dial with Luminous Blue Hour Markers - Black/White Applied Hour and Minute Hand - Black/White Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Teal Hypoallergenic Polymer FKM Strap with IP Black 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Yellow IP Black 200-006 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Black 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Yellow Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Guilloché Dial with Luminous Hour Markers - Yellow/Black Applied Hour and Minute Hand - Black/White Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Yellow Hypoallergenic Polymer FKM Strap with IP Black 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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-21% sale

Automatic Watch - Maserati Men's Black Potenza Watch MSR8821108036

Maserati Men's Black Potenza Watch R8821108036 £334.99 £419.00

The Maserati Men's Potenza Watch R8821108036 consolidates a 42mm round formed dark treated steel case and a dark cowhide lash with a conventional clasp attaching. It has a skeleton simple dial with a gold-tone spear logo enumerating, which is safeguarded underneath sapphire gem glass. Power is created by the programmed development. This model additionally has a water opposition of up to 100 meters.

FROM £83.74

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Maurice Lacroix Pontos S Diver PT6248-SS00L-330-J £1,990.00

The PONTOS S Diver is back and it’s better than ever! The model is the product of teamwork, inspired by Lidija’s search for improved performance, and has been tested in the most extreme conditions. It’s ideally suited to underwater exploration while also being the perfect accompaniment to city life. Case : Stainless Steel & Strap : Orange rubber strap Water resistance to 30 ATM 42mm

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-10% sale

Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch AI6007-SS00F-431-C £2,205.00 £2,450.00

The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.

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Maurice Lacroix Aikon Ladies White Watch AI6006-PVY13-170-1 £1,944.00 £2,160.00

The Maurice Lacroix AIKON Automatic Date 35MM is an urban-inspired timepiece that combines contemporary aesthetics with a mechanical heart, making it the ideal accessory for city life. Its elegant design, with playful contrasts and shapes, creates a bold statement that exudes sophistication. Housed in a 35mm two-tone stainless steel and yellow gold PVD-plated case, the watch boasts a brushed and polished finish for a refined look. The dial is white mother-of-pearl with 8 diamond hour markers and gold-plated hands coated with super-luminova for optimal readability in low light. The sapphire crystal ensures durability, while the open case back reveals the intricate automatic movement within. Powered by the ML115 automatic calibre, this watch offers a power reserve of 38 hours, with date functionality at 3 o'clock. The bracelet is made from a matching two-tone stainless steel and yellow gold PVD-plated material, providing a secure and stylish fit with the easy-change system. This timepiece is water-resistant up to 200 metres, making it suitable for various daily activities.

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Automatic Watch - Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C

Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C £2,205.00 £2,450.00

The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.

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Maurice Lacroix Eliros Date 40mm Back Men's Watch EL1118-SS001-310-1 £750.00

The Maurice Lacroix Eliros Date Men's Black Watch EL1118-SS001-310-1 features a sleek 40mm silver stainless steel circular case with brushed and polished finishes. The black sun-brushed dial includes rhodium-plated Roman numerals and indexes, with rhodium-plated hands. Powered by a quartz movement, this watch offers a date display at 3 o’clock and is protected by a sapphire crystal with double anti-reflective coating. Water resistant up to 50 metres, it is paired with a black leather strap featuring the Maurice Lacroix ‘M’ logo and a pin buckle for comfort and style. Why choose the Maurice Lacroix Eliros Date? Reliable quartz movement: Ensures accurate timekeeping. Water resistant: 50 metres for everyday wear. Elegant design: Rhodium-plated Roman numerals and sun-brushed dial. Comfortable strap: Black leather with Maurice Lacroix branding. Sapphire crystal: Scratch-resistant with anti-reflective coating.

FROM £187.50

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Automatic Watch - Maurice Lacroix Ladies Blue Aikon Automatic Watch AI6006-SS002-450-1

Maurice Lacroix Ladies Blue Aikon Automatic Watch AI6006-SS002-450-1 £2,100.00

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

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-6% sale

Automatic Watch - Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1

Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1 £2,040.00 £2,150.00

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

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-6% sale

Automatic Watch - Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1

Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1 £2,040.00 £2,150.00

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

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Maurice Lacroix Ladies' Watch 35mm Aikon Automatic Pink AI6006-SS00F-550-E £1,880.00 £2,350.00

The Aikon Automatic Ladies' 35mm blends refined proportions with a bold summer aesthetic. The pink clous-de-paris dial brings a playful yet elegant character, beautifully framed by polished stainless steel. Powered by the ML115 automatic movement, the watch delivers dependable Swiss precision, complete with a 38-hour power reserve and a sapphire crystal case back that reveals the intricate finishing inside. Designed for everyday versatility, it includes both a stainless steel bracelet and a pink rubber strap using Maurice Lacroix’s EasyChange system. With 20 ATM water resistance and luminous hands, it is perfectly tailored for active, modern living.

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Automatic Watch - Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1

Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1 £2,050.00

Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked the AIKON to give it finishings of unparalleled perceived value.

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Automatic Watch - Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6008-SS002-330-1

Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6008-SS002-330-1 £2,050.00

Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.

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Automatic Watch - Maurice Lacroix Men's Black Aikon Chronograph Watch AI6038-DLB01-330-4

Maurice Lacroix Men's Black Aikon Limited Edition Watch AI6038-DLB01-330-4 £3,015.00 £3,350.00

The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. However, die-hard fans of the AIKON can relax, this new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap, and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend. Limited Edition of 500

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Automatic Watch - Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1

Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1 £2,650.00

With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time.

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Automatic Watch - Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4

Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4 £1,950.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

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Automatic Watch - Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1

Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1 £2,050.00

Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.

FROM ...

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Automatic Watch - Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1

Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1 £2,050.00

The contemporary AIKON Automatic is now available in a new 39mm case, designed to meet the needs of modern, ambitious men and women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 39mm is designed to reflect the personality of its owner.

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5

Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5 £1,950.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1

Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1 £2,050.00

Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1

Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1 £2,050.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1

Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1 £2,200.00

The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever.

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Analogue Watch - Maurice Lacroix Men's Gren Eliros Date Watch EL1118-SS001-620-5

Maurice Lacroix Men's Gren Eliros Date Watch EL1118-SS001-620-5 £675.00 £750.00

The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.

FROM £168.75

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Automatic Watch - Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2

Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2 £1,950.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

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Automatic Watch - Maurice Lacroix Men's Grey Aikon Automatic Stainnless Steel Watch AI6007-SS002-230-1

Maurice Lacroix Men's Grey Aikon Automatic Stainnless Steel Watch AI6007-SS002-230-1 £2,050.00

Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.

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Automatic Watch - Maurice Lacroix Men's Grey Aikon Automatic Watch AI6007-SS002-331-1

Maurice Lacroix Men's Grey Aikon Automatic Watch AI6007-SS002-331-1 £2,050.00

Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.

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Automatic Watch - Maurice Lacroix Men's Silver Aikon Chronograph Watch AI6038-SS001-131-1

Maurice Lacroix Men's Silver Aikon Chronograph Watch AI6038-SS001-131-1 £2,990.00

AIKON, on the journey to success with the Automatic! The AIKON collection is the descendant of the Calypso. This benchmark piece—the brand’s best-belling model of the 1990s—already incorporated the AIKON's main distinctive features: the integrated water-resistant case, the flat sapphire crystal encircled by the famous six-arm bezel, the M logo in relief on the leather straps, and exceptionally high-quality production. With their dynamic angles and pronounced polished and satin-finished surfaces, the AIKON Automatic models have a real presence on the wrist. They also feature a newly designed flexible five-link steel bracelet. Extremely soft and supple, it suits all wrists.

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Automatic Watch - Maurice Lacroix Men's Skeleton Aikon Automatic Watch AI6007-SS002-030-1

Maurice Lacroix Men's Skeleton Aikon Automatic Watch AI6007-SS002-030-1 £3,450.00

The new Maurice Lacroix AIKON Skeleton was inspired by urban architecture. Presented in a 39mm stainless steel case, the modest diameter of this watch promises widespread appeal. Moreover, it complements the brand’s existing portfolio of skeleton models housed in 43mm, 44mm and 45mm cases.

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Maurice Lacroix Men's Watch 42mm Aikon Automatic Orange AI6008-SS00F-530-E £1,840.00 £2,300.00

This Maurice Lacroix Aikon Automatic Summer Edition 42mm brings a vibrant and modern expression to the iconic Aikon design. The bright orange dial, enriched with the clous de Paris motif, delivers a confident statement while maintaining refined Swiss craftsmanship throughout. Powered by the automatic ML115 movement, the watch offers reliable timekeeping, a date display at 3 o’clock, and a 38-hour power reserve. Black-plated hands and indexes filled with Super-LumiNova enhance visibility in all light conditions, while the sapphire crystal with double anti-reflective coating ensures clarity and durability. Designed for versatility, this model includes an orange rubber strap and a stainless steel bracelet, both easily interchangeable thanks to the quick-release system. With 20 ATM water resistance and a robust stainless steel case, it is perfect for both everyday wear and adventurous summer days.

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Automatic Watch - Maurice Lacroix Men's White Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-130-1

Maurice Lacroix Men's White Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-130-1 £2,385.00 £2,650.00

For the first time in the AIKON family’s diverse range, Maurice Lacroix integrates the GMT function. What could be more logical for Venturer than to keep track of time in two cities, a watch made to explore and conquer them. With its radically modern look, this adventure-chic 43 mm diameter watch travels from metropolis to metropolis. Loyal to Maurice Lacroix’s mission, the watch displays a relationship between its objective and perceived value and its particularly favorable price. Thanks to the Easy change system, the AIKON Venturer GMT changes strap like it changes continent: naturally and stylishly, in the blink of an eye.

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Maurice Lacroix Men’s Watch 44mm Aikon Chronograph Grey AI6038-TT03F-331-A £3,265.00 £4,080.00

The Maurice Lacroix Aikon Chronograph Titanium 44mm blends bold urban style with refined Swiss watchmaking. Its lightweight yet robust 44mm titanium case and matching grey titanium bracelet give the watch a modern, sporty character, while the grey dial with contrasting sub-dials keeps everything clean, legible and confident on the wrist. Engineered for performance, this model is driven by a Swiss Made automatic chronograph movement ML112 with an approximate 48-hour power reserve. The layout delivers chronograph timing, date and weekday display, plus luminescent hands and indexes for easy reading in low light. A scratch-resistant sapphire crystal and 200 metres water resistance complete a spec built for everyday wear and weekend adventure alike. Versatile and ready for any occasion, the watch is supplied on a grey titanium bracelet and also includes an additional grey rubber strap, allowing you to switch between an elegant metal look and a more relaxed, sporty feel in seconds. With its combination of titanium construction, automatic chronograph precision and distinctive Aikon design language, this piece is a strong choice for anyone looking to add a capable, contemporary Swiss Made sports watch to their collection.

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Maurice Lacroix Unisex Watch 39mm Aikon Automatic Blue PVD Limited Edition AI6007-PVC00-430-4 £1,720.00 £2,150.00

This Maurice Lacroix Aikon Automatic Limited Edition is crafted in striking Blue PVD-plated stainless steel and limited to just 888 pieces worldwide. Designed with the distinctive six-claw bezel and a richly textured blue Clous de Paris dial, it balances contemporary style with premium Swiss engineering. The model features the automatic ML115 movement with a 38-hour power reserve, visible through its exhibition case back. Super-LumiNova hands and indexes ensure excellent legibility, while the 20 ATM water resistance makes it a reliable everyday companion. Completed with a blue rubber strap equipped with the EasyChange system, this refined Aikon edition delivers standout aesthetics, comfort and durability — a truly exclusive piece for collectors and enthusiasts.

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