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Luminox Navy SEAL 3250 Series Men's Blue Silver Watch XS.3254.CB £689.00

Experience the thrill of Luminox with Rubber, Steel, and CARBONOX™ The Navy SEAL RSC is ready for any adventure. This watch embodies bravery. Featuring a 45mm steel case and steel bracelet, it is water resistant up to 200 meters.

FROM £172.25

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Luminox Navy SEAL 3250 Series Men's Blue Watch XS.3253.CB £549.00 £589.00

Live the adventure with Luminox with Rubber, Steel, and CARBONOX™ The Navy SEAL RSC stands up to the challenge. This piece brings and defines courage. Made with a durable 45mm steel case, blue dial and blue rubber black strap, water resistant to 200 meters.

FROM £137.25

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Luminox Navy SEAL 3500 Series Men's Black Watch XS.3502.L £415.00 £485.00

The Luminox Navy SEAL features a striking 45mm CARBONOX™ case with a dive bezel and can withstand water pressure up to 200 meters, making it suitable for diving. The black dial with white numbers ensures excellent readability in daylight.

FROM £103.75

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IN STOCK

-10% sale

Luminox Pacific Diver 3120 Series Men's Red Watch XS.3135 £504.00 £559.00

Please note: This Luminox watch will be delivered in a generic watch box due to limited availability of official Luminox packaging. The watch itself is 100% genuine and brand new.The Pacific Diver series features a 44 mm stainless steel case with a CARBONOX™ uni-directional turning bezel – resulting in an eye-catching fusion of materials. Model 3135 comes as a blood-red dial and black bezel on a genuine rubber strap. It is water resistant to 200 meters, featuring a screw in crown and case back, sapphire crystal and, of course, the Luminox Light Technology, which guarantees constant night visibility for up to 25 years.The Luminox Pacific Diver 3120 Series is the perfect casual watch capable of going anywhere anytime. It fits in at home, at the office, in the gym, and for your next adventure.

FROM £126.00

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IN STOCK

-11% sale

Luminox Pacific Diver 3120 Series Silver Men's Watch XS.3122 £584.00 £649.00

Model 3122 is equipped with a black dial and black bezel, paired with a stainless steel bracelet. The Pacific Diver collection boasts water resistance up to 200 meters, a screw-in crown and case back, sapphire crystal, and the Luminox Light Technology ensuring continuous night visibility for 25 years. Please note: This Luminox watch will be delivered in a generic watch box due to limited availability of official Luminox packaging. The watch itself is 100% genuine and brand new.

FROM £146.00

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M2Z Men's Watch Diver 200 Black 200-002 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Black Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Black Crown Protector - Sapphire Crystal Class - Solid Caseback. Black Wavy Guilloché Dial with Luminous Hour Markers - Black/White Applied Hour, Minute, and Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Black Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Black 200-009 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block Black IP Plated 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Black Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Black Crown Protector - Sapphire Crystal Class - Solid Caseback. Black Wavy Guilloché Dial with Luminous Hour Markers - Black/White Applied Hour, Minute, and Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Black Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Black IP Rose Gold 200-008 £479.20 £599.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Rose Gold 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Black Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Black Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Guilloché Dial with Luminous Hour Markers - Rose Gold/Black Applied Hour and Minute Hand - Black/Italy Colours Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Black Hypoallergenic Polymer FKM Strap with IP Rose Gold 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £119.80

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M2Z Men's Watch Diver 200 Blue 200-003 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Silver/Black Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Blue Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Blue 200-007 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Blue Guilloché Dial with Luminous Hour Markers - Blue/White Applied Hour and Minute Hand - Blue/Italian Colours Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Blue Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Blue/White 200-007B £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Blue Guilloché Dial with Luminous Hour Markers - Blue/White Applied Hour and Minute Hand - Blue/Italian Colours Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm WhiteHypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Blue/Yellow 200-006B £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Black 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Yellow Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Guilloché Dial with Luminous Blue Hour Markers - Yellow/Black Applied Hour and Minute Hand - Black/White Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Blue Hypoallergenic Polymer FKM Strap with IP Black 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Bracelet Black 200-002X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Black Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Black Wavy Guilloché Dial with Luminous Hour Markers - Black/White Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 23mm Width 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Bracelet Blue 200-007X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue/Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Blue Guilloché Dial with Luminous Hour Markers - Blue/White Applied Hour and Minute Hand - Blue/Red/White/Green Applied Seconds Hand - Date at 3 O'Clock. 23mm Width 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Bracelet Green 200-001X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 23mm Width 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Bracelet Green Blue 200-003X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue/Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 23mm Width 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Green 200-001 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm White Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Green 200-001B £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Green/Grey Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Green Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Green/Rose Gold 200-010 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block Rose Gold IP Plated 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Green Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Green Crown Protector - Sapphire Crystal Class - Solid Caseback. Green Wavy Guilloché Dial with Luminous Hour Markers - Black/Green Applied Hour and Minute Hand - Black/White Applied Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Green Hypoallergenic Polymer FKM Strap with 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Grey IP Gun 200-004 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Gun 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Grey Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Guilloché Dial with Luminous Hour Markers - Silver/Red Applied Hour and Minute Hand - Silver/Italian Colours Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Grey Hypoallergenic Polymer FKM Strap with IP Gun 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Plated Bracelet Black 200-005X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Black Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Black Guilloché Dial with Luminous Hour Markers - Black/White Applied Hour and Minute Hand - Red/White Applied Seconds Hand - Date at 3 O'Clock. 22.5mm Width Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

0% FINANCE AVAILABLE ✓

M2Z Men's Watch Diver 200 Plated Bracelet Grey 200-004X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Grey Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Wavy Guilloché Dial with Luminous Hour Markers - Silver/Red Applied Hour and Minute Hand - Silver/Red/White/Green Applied Seconds Hand - Date at 3 O'Clock. 22.5mm Width Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

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M2Z Men's Watch Diver 200 Plated Bracelet Teal 200-011X £471.20 £589.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Teal Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Blue Crown Protector - Sapphire Crystal Class - Solid Caseback. Teal Guilloché Dial with Luminous Hour Markers - Black/White Applied Hour and Minute Hand - Teal/Black Applied Seconds Hand - Date at 3 O'Clock. 22.5mm Width Grade A IPSS (0.6 mic tic +20%, pvd) Plated 316L Stainless Steel Bracelet with Folding Clasp. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £117.80

0% FINANCE AVAILABLE ✓

M2Z Men's Watch Diver 200 Red IP Gun 200-005 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Gun 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Black Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Red Crown Protector - Sapphire Crystal Class - Solid Caseback. Black Guilloché Dial with Luminous Hour Markers - White/Black Applied Hour and Minute Hand - Red/White Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Red Hypoallergenic Polymer FKM Strap with IP Gun 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Teal 200-011 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Black 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Blue Crown Protector - Sapphire Crystal Class - Solid Caseback. Aquamarine Guilloché Dial with Luminous Blue Hour Markers - Black/White Applied Hour and Minute Hand - Black/White Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Teal Hypoallergenic Polymer FKM Strap with IP Black 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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M2Z Men's Watch Diver 200 Yellow IP Black 200-006 £439.20 £549.00

Japanese Made Seiko NH35 3HD Automatic Movement - Power Reserve 41 Hours - 24 Jewels - 21,600 BPH. 46mm x 17mm Mono-Block IP Black 316L Stainless Steel Case - Unidirectional Anti-Clockwise, Rotating Bezel with Blue Hypoallergenic Polymer Insert FKM - Screw-Down Crown with Double Ring Removable Yellow Crown Protector - Sapphire Crystal Class - Solid Caseback. Grey Guilloché Dial with Luminous Hour Markers - Yellow/Black Applied Hour and Minute Hand - Black/White Seconds Hand - Date at 3 O'Clock. 18cm x 20/24mm Yellow Hypoallergenic Polymer FKM Strap with IP Black 316L Stainless Steel Pin Buckle. Water Resistant to 200m 20ATM. Designed in Italy.

FROM £109.80

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-10% sale

Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch AI6007-SS00F-431-C £2,205.00 £2,450.00

The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.

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Maurice Lacroix Aikon Ladies White Watch AI6006-PVY13-170-1 £1,944.00 £2,160.00

The Maurice Lacroix AIKON Automatic Date 35MM is an urban-inspired timepiece that combines contemporary aesthetics with a mechanical heart, making it the ideal accessory for city life. Its elegant design, with playful contrasts and shapes, creates a bold statement that exudes sophistication. Housed in a 35mm two-tone stainless steel and yellow gold PVD-plated case, the watch boasts a brushed and polished finish for a refined look. The dial is white mother-of-pearl with 8 diamond hour markers and gold-plated hands coated with super-luminova for optimal readability in low light. The sapphire crystal ensures durability, while the open case back reveals the intricate automatic movement within. Powered by the ML115 automatic calibre, this watch offers a power reserve of 38 hours, with date functionality at 3 o'clock. The bracelet is made from a matching two-tone stainless steel and yellow gold PVD-plated material, providing a secure and stylish fit with the easy-change system. This timepiece is water-resistant up to 200 metres, making it suitable for various daily activities.

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-10% sale

Automatic Watch - Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C

Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C £2,205.00 £2,450.00

The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.

FROM ...

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Automatic Watch - Maurice Lacroix Ladies Blue Aikon Automatic Watch AI6006-SS002-450-1

Maurice Lacroix Ladies Blue Aikon Automatic Watch AI6006-SS002-450-1 £2,100.00

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

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-6% sale

Analogue Watch - Maurice Lacroix Men's Blue Aikon Quartz Watch AI1106-SS002-430-1

Maurice Lacroix Ladies Blue Aikon Quartz Watch AI1106-SS002-430-1 £940.00 £990.00

Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

FROM £235.00

0% FINANCE AVAILABLE ✓

-6% sale

Automatic Watch - Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1

Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1 £2,040.00 £2,150.00

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

FROM ...

FINANCE AVAILABLE ✓

-6% sale

Automatic Watch - Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1

Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1 £2,040.00 £2,150.00

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

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IN STOCK

Maurice Lacroix Ladies' Watch 35mm Aikon Automatic Pink AI6006-SS00F-550-E £1,880.00 £2,350.00

The Aikon Automatic Ladies' 35mm blends refined proportions with a bold summer aesthetic. The pink clous-de-paris dial brings a playful yet elegant character, beautifully framed by polished stainless steel. Powered by the ML115 automatic movement, the watch delivers dependable Swiss precision, complete with a 38-hour power reserve and a sapphire crystal case back that reveals the intricate finishing inside. Designed for everyday versatility, it includes both a stainless steel bracelet and a pink rubber strap using Maurice Lacroix’s EasyChange system. With 20 ATM water resistance and luminous hands, it is perfectly tailored for active, modern living.

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Automatic Watch - Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1

Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1 £2,050.00

Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked the AIKON to give it finishings of unparalleled perceived value.

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Automatic Watch - Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6008-SS002-330-1

Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6008-SS002-330-1 £2,050.00

Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.

FROM ...

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Automatic Watch - Maurice Lacroix Men's Black Aikon Chronograph Watch AI6038-DLB01-330-4

Maurice Lacroix Men's Black Aikon Limited Edition Watch AI6038-DLB01-330-4 £3,015.00 £3,350.00

The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. However, die-hard fans of the AIKON can relax, this new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap, and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend. Limited Edition of 500

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Analogue Watch - Maurice Lacroix Men's Black Aikon Quartz Watch AI1108-SS002-330-1

Maurice Lacroix Men's Black Aikon Quartz Watch AI1108-SS002-330-1 £990.00

In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and the surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

FROM £247.50

0% FINANCE AVAILABLE ✓

Automatic Watch - Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4

Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4 £1,950.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

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Automatic Watch - Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1

Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1 £2,050.00

Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.

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Analogue Watch - Maurice Lacroix Men's Blue Aikon Quartz Watch AI1108-SS002-430-1

Maurice Lacroix Men's Blue Aikon Quartz Watch AI1108-SS002-430-1 £990.00

Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

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Automatic Watch - Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1

Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1 £2,050.00

The contemporary AIKON Automatic is now available in a new 39mm case, designed to meet the needs of modern, ambitious men and women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 39mm is designed to reflect the personality of its owner.

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5

Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5 £1,950.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1

Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1 £2,050.00

Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1

Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1 £2,050.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1

Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1 £2,200.00

The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever.

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Analogue Watch - Maurice Lacroix Men's Green Aikon Quartz Watch AI1108-SS002-630-1

Maurice Lacroix Men's Green Aikon Quartz Watch AI1108-SS002-630-1 £990.00

While looking back at the beginning of the classic legend, Le Méridien has carried out a series of upgrades for each model of the AIKON series of quartz watches. Adhering to the spirit of excellence, Le Méridien reinterprets the AIKON series of quartz watches. The watchmaking brand Le Méridien from the Swiss Jura region has accumulated rich experience since the release of the first AIKON series watch, and has carefully absorbed valuable feedback from customers and retailers. Each component of the paragraph is reassessed. The curvatures, facets, lines and surfaces of the watch have been beautifully retouched, resulting in a clean new look. In addition, the specifications of each watch model have been upgraded for a luxurious feel.

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Automatic Watch - Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2

Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2 £1,950.00

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

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