AVI-8
Allemano
Armand Nicolet
Ball
Baume & Mercier
Briston
Bulova
Casio
Casio G-Shock
Citizen
Columbia
Daniel Wellington
Edox
Festina
Fossil
GC
GaGà Milano
Gant
Gucci
Guess
Herbelin
ICE
Junghans
Louis Erard
Luminox
Marathon
Maurice Lacroix
Mondaine
Orient
Orient Star
Philipp Plein
Plein Sport
Rotary
Seiko
Spinnaker
Swarovski
TW Steel
Three Square
Timex
Tonino Lamborghini
U-Boat
Venezianico
Versace
Victorinox
Black
Blue
Bronze
Brown
Gold
Green
Grey
Orange
Pink
Red
Rose Gold
Silver
White
Black
Blue
Brown
Gold
Green
Grey
Multicolour
Neutral
Orange
Pink
Purple
Red
Rose Gold
Silver
White
Yellow
10-Year Battery
Alarm
Backlight
Calendar
Chronograph
Countdown Timer
Crystal
Crystals
Cubic Zirconia
Date
Date Display
Day
Day Date
Day Display
Day-Date
Day/Night Indicator
Diamond Accent
Diamond Accents
Diamonds
Digital
Diver
Diver Watch
Dual Time
Eco-Drive
Exhibition Caseback
French Made
GMT
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Hand Winding
Integrated Strap
Interchangeable Strap
Interval Timer
LED Backlight
LED Light
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Limited Edition
Long Battery Life
Luminous
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Moon Phase
Multi-Function Alarms
Multi-Year Calendar
Open Heart
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Regulator
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Roman Numerals
Rotating Bezel
Second Hand Halt
See-through Caseback
Skeleton
Solar
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Sport Activity
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Sun and Moon
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Tachymeter
Telememo
Timer
Unidirectional Bezel
Unique Dial
Vegan
World Time
Black
Blue
Brown
Gold
Green
Grey
Neutral
Orange
Pink
Purple
Red
Rose Gold
Silver
White
Yellow
OFFER
Swarovski Lovely Crystals Mini Ladies Rose Gold White Watch 5261496
£287.00
£319.00
The Swarovski Lovely Crystals Mini Quartz Rose Gold-Tone White Watch is a modern and elegant addition to the bestselling Lovely Crystals collection. This sophisticated timepiece shines with 20 dazzling white elements, each featuring 57 sparkling facets that glide around the rose gold-tone coated case. The mother-of-pearl dial enhances the graceful design, while the rose gold-tone coated stainless steel bracelet adds a touch of luxury, making this watch perfect for both everyday wear and special occasions.
With a 31mm case size and water resistance up to 50 meters, this Swiss-made watch combines elegance with durability. The playful yet refined design makes it a versatile accessory that will elevate any outfit, whether casual or formal.
FROM £71.75
0% FINANCE AVAILABLE ✓
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Swarovski Octea Nova Ladies Rose Gold-Tone Taupe Watch 5649999
£252.00
£280.00
The Swarovski Octea Nova Quartz Rose Gold-Tone Taupe Watch combines contemporary elegance with casual sophistication. The 33mm case is crafted with a single piece of sapphire crystal featuring 72 facets, giving the intricate bezel and face a refined sparkle. The taupe guilloche dial is adorned with crystal index markers and a graceful swan motif at the 12 o’clock position, adding a touch of signature elegance to this unique Swiss-made timepiece.
Featuring a warm rose gold-tone finish, the watch is paired with an embossed Italian calf-skin leather strap in taupe, adding both texture and comfort. Water-resistant up to 50 meters, this timepiece blends timeless style with everyday practicality. The Octea Nova is perfect for those who appreciate effortless elegance and Swiss craftsmanship.
FROM £63.00
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Orient Bambino Version 4 Men's Brown Watch TAC08003A0
£275.00
The Orient Bambino Version 4 Men's Brown Watch FAC08003A0 is a stunning timepiece that brings together retro charm and modern functionality. This watch features the classic domed glass and vintage style that has made the Bambino line so popular, now enhanced with a new in-house automatic Orient Cal. F67 movement. The improved movement offers hacking, allowing the seconds hand to stop when setting the time, as well as hand-winding capability, adding convenience to its automatic winding rotor.
The Bambino Version 4 shares similarities with its predecessors but with subtle updates, such as a slightly wider 42mm stainless steel case and larger 22mm lugs, making strap replacements easier and providing a more robust fit on the wrist. The dial showcases a gorgeous grey sunburst background, accented by rose gold-tone baton markers, lending a sophisticated, yet contemporary look. This watch is ideal for both formal and casual settings.
The rich brown suede strap adds a unique texture to the overall aesthetic, pairing beautifully with the brushed stainless steel case. The domed mineral glass not only adds a vintage touch but also ensures durability. With a 40-hour power reserve, date function, and water resistance of 30 metres, the Bambino Version 4 is designed for those who appreciate both style and functionality in their everyday watch.
FROM £68.75
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Victorinox 241819 Men's Alliance Sport Chrono Black Watch
£440.00
£475.00
Bold, strong, and ready to take on any challenge. This is our Alliance Sport Chronograph: a timepiece with a competitive spirit. And a sleek aesthetic edge to add into the mix. It’s your perfect sporting partner, helping you push your limits on the bike, track, or trail. Its tachymeter-scale bezel, stopwatch needle counterweight, and markers shaped like a Swiss Army knife, cement its commitment to competitive time and precision. You better keep up.
FROM £110.00
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Victorinox Journey 1884 Men's Brown Watch 241976.1
£599.00
Whether you’re riding the daily commute or heading for the hills, this adventure-seeking watch helps you respond adeptly to the environment around you. The Journey 1884 with quartz movement nods to its industrial heritage with Swiss-Army-Knife-inspired detailing and an engraved 1884 date. Built-in shock resistance offers durability, and the antimagnetic protection shields the movement from electropollution, ensuring accuracy wherever the road takes you. With an additional leather strap and accessories wallet for safe storage, it’s a timepiece for a life without limits.
FROM £149.75
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Victorinox 241893 Men's FieldForce Sport Chrono Orange Watch
£529.00
Level the playing field with our FieldForce Sport Chrono. Iconic, classic looks fuse with a modern, sporty feel in this watch for all occasions. With chronograph functions and a tachymeter scale, it's a watch you can count on, whatever life throws at you. Adding to its versatility and endurance, you can choose between a classic steel bracelet or a sturdy rubber strap. High readability means you’ll always have a clear view, whether you’re scaling the sides of a mountain or sealing a business deal. Colorful yet sophisticated, this is a watch with quiet confidence and subtle strength.
FROM £132.25
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Victorinox 241859 Men's I.N.O.X. Carbon Black Watch
£849.00
The innovative timepiece I.N.O.X. Carbon, which draws inspiration from the army, reflects the fortitude of a warrior through a foresightful design. It's all about clarity, so Super-LumiNova® has been added to the hands, logo, and numbers to improve nighttime visibility. Keep a cool head knowing that your I.N.O.X. is made of a carbon composite designed to shield space shuttles from extreme reentry temperatures whether you're climbing mountains or riding the daily commute. To capture the quick-witted, tenacious attitude of the commando, this model combines a green compass indicator with a paracord strap decorated with green tracers. Tell everyone you mean business.
FROM £212.25
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OFFER
Columbia Peak Patrol Chronograph Men's White Blue Watch CSC03-006
£139.00
£167.00
The Columbia Peak Patrol Chronograph CSC03-006 is a rugged and reliable timepiece, perfectly suited for outdoor adventures. Featuring a sturdy 42mm stainless steel case, this watch is designed to endure the toughest conditions, while maintaining a stylish appearance. The brushed bezel with raised numeral markings enhances both durability and legibility, offering an additional time-keeping aid. The mineral-hardened glass provides extra protection, ensuring longevity and resilience.
The bold white dial is paired with silver indices, featuring a striking blue trim, and luminous-coated hands for readability in low-light conditions. The chronograph functionality, combined with a date window at 4 o'clock, makes this watch a practical tool for adventurers. Powered by a reliable Japanese quartz movement, it ensures precision in timekeeping, while the blue timers on the dial add a touch of sophistication to the overall design.
The blue silicone strap not only provides maximum comfort but is also non-toxic and environmentally friendly. Designed for ease of use, the strap fastens securely with a standard buckle clasp. Water-resistant up to 50 metres, this watch is suitable for swimming in shallow depths, making it an ideal companion for both urban settings and outdoor excursions.
FROM £34.75
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OFFER
Plein Sport Thunder Force Men's Gold Watch PS8BA0824
£198.00
£220.00
Experience the epitome of style and sportiness with the Plein Sport Thunder force.
Merging the world of fashion and high-performance timekeeping, this timepiece stands as a true testament to the modern man or woman's unrelenting passion for both elegance and athleticism.
The cushion case features the brand's distinctive elements such as the scratch detail at the center of the dial and the majestic Tiger head at 12h.
Let your passion shine through every tick of the second hand.
FROM £49.50
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Plein Sport Tigermaster Men's Black Watch PS7BA0524
£162.00
£180.00
Unleash your inner champion with the Tigermaster. Step into a world where sport and style collide, where every detail exudes power and determination.
From the iconic Plein Sport logo on the silicone strap to the commanding presence of a massive tiger head at 6 o'clock, this timepiece is a true testament to your fearless spirit.
Be ready to embrace the power.
FROM £40.50
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OFFER
Plein Sport Tigermaster Men's Black Watch PS7BA0424
£162.00
£180.00
Unleash your inner champion with the Tigermaster. Step into a world where sport and style collide, where every detail exudes power and determination.
From the iconic Plein Sport logo on the silicone strap to the commanding presence of a massive tiger head at 6 o'clock, this timepiece is a true testament to your fearless spirit.
Be ready to embrace the power.
FROM £40.50
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Warrior Tech Men's Black Watch PS6BA0824
£207.00
£230.00
Embrace the energy of the Warrior Tech, a masterpiece that ignites curiosity and commands admiration.
With the unmistakable scratch details, a tiger head that reflects your indomitable spirit, and two counters that keep you in perfect rhythm, this watch is the epitome of sporty sophistication.
Unleash your inner wild with the Plein Sport Watch. Are you ready to make a statement that roars?
FROM £51.75
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OFFER
Plein Sport Warrior Tech Men's Black Watch PS6BA0624
£207.00
£230.00
Embrace the energy of the Warrior Tech, a masterpiece that ignites curiosity and commands admiration.
With the unmistakable scratch details, a tiger head that reflects your indomitable spirit, and two counters that keep you in perfect rhythm, this watch is the epitome of sporty sophistication.
Unleash your inner wild with the Plein Sport Watch. Are you ready to make a statement that roars?
FROM £51.75
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Tiger Luxe Ladies Black Watch PSMBA0523
£162.00
£180.00
Plein Sport’s Tiger Luxe is both an aesthetic and a feeling of strength and power.
With its fearless and feminine design, the Tiger Luxe matches both versatility and glamour.
FROM £40.50
0% FINANCE AVAILABLE ✓
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Plein Sport Tiger Luxe Ladies Silver Watch PSMBA0323
£162.00
£180.00
Plein Sport’s Tiger Luxe is both an aesthetic and a feeling of strength and power.
With its fearless and feminine design, the Tiger Luxe matches both versatility and glamour.
FROM £40.50
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Tiger Luxe Ladies Silver Watch PSMBA0123
£162.00
£180.00
Plein Sport’s Tiger Luxe is both an aesthetic and a feeling of strength and power.
With its fearless and feminine design, the Tiger Luxe matches both versatility and glamour.
FROM £40.50
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Hurricane Unisex Black Watch PSDBA0523
£198.00
£220.00
Hold on to your seats…things are about to get rowdy!
Carefully designed with hand-finished touches, the new PLEIN SPORT’S HURRICANE is a true eye-catcher.
The luxurious colors combinations add sophistication and a distinguished edge to this thrilling timepiece.
FROM £49.50
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OFFER
Plein Sport Hurricane Men's Black Watch PSDBA0323
£198.00
£220.00
Hold on to your seats…things are about to get rowdy!
Carefully designed with hand-finished touches, the new PLEIN SPORT’S HURRICANE is a true eye-catcher.
The luxurious colors combinations add sophistication and a distinguished edge to this thrilling timepiece.
FROM £49.50
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Wildcat Men's Black Watch PSGBA1123
£198.00
£220.00
For all the daredevils out there, who don’t believe in slowing down, the WILDCAT is always in full pursuit of performance.
With its fierce design, you’ll always stay on top of things, without ever needing to slow down.
FROM £49.50
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Wildcat Men's Black Watch PSGBA0523
£180.00
£200.00
For all the daredevils out there, who don’t believe in slowing down, the WILDCAT is always in full pursuit of performance.
With its fierce design, you’ll always stay on top of things, without ever needing to slow down.
FROM £45.00
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Wildcat Men's White Watch PSGBA0123
£180.00
£200.00
For all the daredevils out there, who don’t believe in slowing down, the WILDCAT is always in full pursuit of performance.
With its fierce design, you’ll always stay on top of things, without ever needing to slow down.
FROM £45.00
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Combat Men's Black Watch PSNBA0223
£126.00
£140.00
Robust in both design and spirit, COMBAT is the perfect timepiece to keep you fueled on your next adventure.
Sporting an independent and confident attitude, COMBAT features a bold look and feel.
FROM £31.50
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Combat Men's Black Watch PSNBA0123
£126.00
£140.00
Robust in both design and spirit, COMBAT is the perfect timepiece to keep you fueled on your next adventure.
Sporting an independent and confident attitude, COMBAT features a bold look and feel.
FROM £31.50
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Thunderstorm Chrono Men's Black Watch PSABA0623
£180.00
£200.00
Always paving the way with boldness, the new PLEIN SPORT Thunderstorm Chrono delivers ultimate elegance and sporting performance.
Bound to stand out, this timepiece is ready to go beyond what you thought was possible. From the tiger on the crown to the scratch on the dial, nothing is left to chance.
FROM £45.00
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Thunderstorm Chrono Men's Brown Watch PSABA0423
£180.00
£200.00
Always paving the way with boldness, the new PLEIN SPORT Thunderstorm Chrono delivers ultimate elegance and sporting performance.
Bound to stand out, this timepiece is ready to go beyond what you thought was possible. From the tiger on the crown to the scratch on the dial, nothing is left to chance.
FROM £45.00
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Thunderstorm Unisex Black Watch PSBBA0423
£126.00
£140.00
Born to break established rules, PLEIN SPORT’s THUNDERSTORM 3 HANDS is forever in the heat of action.
With its rebellious spirit and bold pattern, this Timepiece is sure to carry you through any adventure.
FROM £31.50
0% FINANCE AVAILABLE ✓
OFFER
Plein Sport Thunderstorm Unisex White Watch PSBBA0323
£126.00
£140.00
Born to break established rules, PLEIN SPORT’s THUNDERSTORM 3 HANDS is forever in the heat of action.
With its rebellious spirit and bold pattern, this Timepiece is sure to carry you through any adventure.
FROM £31.50
0% FINANCE AVAILABLE ✓
OFFER
Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch AI6007-SS00F-431-C
£2,205.00
£2,450.00
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
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Maurice Lacroix Pontos S Diver PT6248-SS00L-330-J
£1,990.00
The PONTOS S Diver is back and it’s better than ever! The model is the product of teamwork, inspired by Lidija’s search for improved performance, and has been tested in the most extreme conditions. It’s ideally suited to underwater exploration while also being the perfect accompaniment to city life.
Case : Stainless Steel & Strap : Orange rubber strap
Water resistance to 30 ATM
42mm
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Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C
£2,205.00
£2,450.00
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
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Maurice Lacroix Ladies Black Diamond Aikon Watch AI1106-SS002-350-1
£1,100.00
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
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Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1
£2,200.00
The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever.
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Maurice Lacroix Men's Skeleton Aikon Automatic Watch AI6007-SS002-030-1
£3,450.00
The new Maurice Lacroix AIKON Skeleton was inspired by urban architecture. Presented in a 39mm stainless steel case, the modest diameter of this watch promises widespread appeal. Moreover, it complements the brand’s existing portfolio of skeleton models housed in 43mm, 44mm and 45mm cases.
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Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1
£2,050.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
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Maurice Lacroix AIKON #tide Orange Watch AI2008-50050-300-0
£700.00
Enjoy a dazzling array of colors! Maurice Lacroix has created the brightest, funkiest watch line available in a dazzling array of colors. The AIKON #tide is designed to stand out wherever you are. And best of all, AIKON #tide is helping to clean up the oceans with its revolutionary technology that transforms discarded plastic waste into timepieces of the highest Swiss quality. AIKON #tide, a cool watch with a conscience, will soon be available to you.
FROM £175.00
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Maurice Lacroix Men's White Eliros Date Quartz Watch EL1118-PVP01-112-1
£800.00
Simple, balanced, well executed and with a slight retro touch, the Eliros collection offers a range of fine chronographs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets easy to wear and appropriate with probably any type of dress code.
The even simpler “Date” version of the Eliros proposes various dials, refined execution of the case and finishing, straps/bracelets interchangeable by the owner.
FROM £200.00
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Maurice Lacroix Men's Green Eliros Date Quartz Watch EL1118-PVP01-610-1
£800.00
The hour and minute hands are rose gold plated, granting a note of luxury while proving effortless to read. Golden indexes denote each hour and comprise of either elongated Roman numerals or supremely slender batons. The svelte appearance of the indexes is shared with the slim central seconds hand which engages with the minute track encircling the dial. A date indication at 3 o’clock completes the inventory of functions.
Case : Stainless Steel/Yellow gold PVD & Strap : Green leather
Water resistance to 5 ATM
40mm
FROM £200.00
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Maurice Lacroix Men's Grey Eliros Chronograph Watch EL1098-SS001-311-1
£950.00
The calm, relaxed temperament of the Eliros collection provides an interesting con-trast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chronograph simultaneously combines both characteristics in one harmonious composition.
The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight.
FROM £237.50
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Maurice Lacroix Ladies Blue Aikon Quartz Watch AI1106-SS002-430-1
£940.00
£990.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM £235.00
0% FINANCE AVAILABLE ✓
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Maurice Lacroix Men's Two-Tone Aikon Quartz Watch AI1106-PVP02-170-1
£1,125.00
£1,250.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM ...
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OFFER
Maurice Lacroix Men's Blue Aikon Quartz Watch AI1108-SS002-430-1
£990.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM £247.50
0% FINANCE AVAILABLE ✓
OFFER
Maurice Lacroix Men's Black Aikon Quartz Watch AI1108-SS002-330-1
£990.00
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and the surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM £247.50
0% FINANCE AVAILABLE ✓
OFFER
Maurice Lacroix Men's Green Aikon Quartz Watch AI1108-SS002-630-1
£990.00
While looking back at the beginning of the classic legend, Le Méridien has carried out a series of upgrades for each model of the AIKON series of quartz watches.
Adhering to the spirit of excellence, Le Méridien reinterprets the AIKON series of quartz watches. The watchmaking brand Le Méridien from the Swiss Jura region has accumulated rich experience since the release of the first AIKON series watch, and has carefully absorbed valuable feedback from customers and retailers. Each component of the paragraph is reassessed. The curvatures, facets, lines and surfaces of the watch have been beautifully retouched, resulting in a clean new look. In addition, the specifications of each watch model have been upgraded for a luxurious feel.
FROM £247.50
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Maurice Lacroix Ladies Blue Aikon Automatic Watch AI6006-SS002-450-1
£2,100.00
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
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Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1
£2,040.00
£2,150.00
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
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Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1
£2,040.00
£2,150.00
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
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Maurice Lacroix Men's Silver Aikon Chronograph Watch AI6038-SS001-131-1
£2,990.00
AIKON, on the journey to success with the Automatic!
The AIKON collection is the descendant of the Calypso. This benchmark piece—the brand’s best-belling model of the 1990s—already incorporated the AIKON's main distinctive features: the integrated water-resistant case, the flat sapphire crystal encircled by the famous six-arm bezel, the M logo in relief on the leather straps, and exceptionally high-quality production.
With their dynamic angles and pronounced polished and satin-finished surfaces, the AIKON Automatic models have a real presence on the wrist. They also feature a newly designed flexible five-link steel bracelet. Extremely soft and supple, it suits all wrists.
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Maurice Lacroix Men's White Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-130-1
£2,385.00
£2,650.00
For the first time in the AIKON family’s diverse range, Maurice Lacroix integrates the GMT function. What could be more logical for Venturer than to keep track of time in two cities, a watch made to explore and conquer them. With its radically modern look, this adventure-chic 43 mm diameter watch travels from metropolis to metropolis. Loyal to Maurice Lacroix’s mission, the watch displays a relationship between its objective and perceived value and its particularly favorable price. Thanks to the Easy change system, the AIKON Venturer GMT changes strap like it changes continent: naturally and stylishly, in the blink of an eye.
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Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1
£2,650.00
With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time.
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Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1
£2,050.00
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility.
These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
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