DISCOUNT WITH BRAND EXCLUSIONS

Maurice Lacroix Eliros Men's White Gold Watch £940.00 £990.00

SOLD OUT

The Maurice Lacroix Eliros Men's White Gold Watch is the epitome of timeless elegance, designed for those who appreciate sleek and sophisticated timepieces. Its 40mm yellow gold PVD-plated stainless steel case brings a luxurious touch, while the white lacquered dial provides a classic and refined look. With its yellow gold-plated Roman numerals and indexes, along with yellow gold-plated hands, the Eliros offers both form and function. The chronograph features include a 30-minute counter at 9 o'clock, 1/10 second counter at 6 o'clock, and central second hand, providing precision timing. Protected by a sapphire crystal with double anti-reflective coating and water-resistant up to 5 ATM, this watch is perfect for everyday wear. The black leather strap with the Maurice Lacroix 'm' logo completes the luxurious design, offering comfort and style for the modern gentleman.

PAYMENTS FROM £235.00

Maurice Lacroix Fiaba Ladies Silver £889.00 £990.00

SOLD OUT

The Maurice Lacroix Fiaba Ladies Silver Watch celebrates elegance and delicacy, creating a timepiece perfect for today's stylish woman. This refined accessory makes a bold statement while remaining understated, suitable for both daily wear and special occasions. With a 32mm stainless steel case and polished finish, the Fiaba is not only eye-catching but also durable. The silver dial features black Roman numerals for a touch of classic sophistication, while the blue-plated hands add a modern flair. A sapphire crystal with double anti-reflective coating protects the watch from scratches and enhances readability. Powered by a reliable quartz movement, the watch also boasts a date function at 3 o'clock and is water-resistant up to 3 ATM. The stainless steel bracelet ensures comfort and durability, making this watch a versatile addition to any collection.

PAYMENTS FROM £222.25

Maurice Lacroix Fiaba Ladies White Silver £1,170.00 £1,300.00

SOLD OUT

The Maurice Lacroix Fiaba Ladies Watch is the perfect expression of elegance, bringing fairy tale-like delicacy to life. With its graceful design and refined details, this watch is an ideal accessory for modern women who enjoy accessible luxury. It is not only stylish but also reliable, making it the ideal companion for both daily wear and special occasions. Encased in a 32mm two-tone stainless steel and rose gold PVD-plated case, the watch exudes sophistication. The silver dial, adorned with 11 diamonds as hour markers, adds a touch of luxury, while the rose gold-plated hands and second hand offer a striking contrast. A sapphire crystal with double anti-reflective coating protects the dial from everyday wear. This watch is powered by a quartz movement and is water-resistant to 3 ATM, ensuring practicality in everyday life. The two-tone stainless steel and rose gold PVD bracelet is not only comfortable but also elegant, completing this timepiece’s sophisticated appearance.

PAYMENTS FROM ...

Maurice Lacroix Ladies White Diamond Aikon Watch £999.00 £1,100.00

NEXT DAY DELIVERY

The Maurice Lacroix AIKON Ladies Watch is a stunning blend of Swiss craftsmanship and contemporary design. Taking inspiration from the 90s Calypso collection, this piece is a timeless and iconic addition to any wardrobe. Its refined appearance and quality features make it the ideal companion for those who appreciate understated elegance. Crafted with a 35mm stainless steel case and a brushed finish, the watch exudes sophistication. The bezel showcases the distinct six “claws” design, framing a beautiful sun-brushed white dial adorned with 56 diamonds. Rhodium-plated hands and hour markers, along with white super-luminova, ensure excellent readability in all lighting conditions. Powered by a precise quartz movement, this watch is water-resistant to 10 ATM, making it reliable for everyday wear. The date function at 3 o’clock adds practical utility, while the stainless steel bracelet offers comfort and a sleek look with a 20mm width, completing the piece's overall versatility.

PAYMENTS FROM £249.75

Maurice Lacroix Aikon Ladies White Watch £1,944.00 £2,160.00

SOLD OUT

The Maurice Lacroix AIKON Automatic Date 35MM is an urban-inspired timepiece that combines contemporary aesthetics with a mechanical heart, making it the ideal accessory for city life. Its elegant design, with playful contrasts and shapes, creates a bold statement that exudes sophistication. Housed in a 35mm two-tone stainless steel and yellow gold PVD-plated case, the watch boasts a brushed and polished finish for a refined look. The dial is white mother-of-pearl with 8 diamond hour markers and gold-plated hands coated with super-luminova for optimal readability in low light. The sapphire crystal ensures durability, while the open case back reveals the intricate automatic movement within. Powered by the ML115 automatic calibre, this watch offers a power reserve of 38 hours, with date functionality at 3 o'clock. The bracelet is made from a matching two-tone stainless steel and yellow gold PVD-plated material, providing a secure and stylish fit with the easy-change system. This timepiece is water-resistant up to 200 metres, making it suitable for various daily activities.

PAYMENTS FROM ...

Swarovski Octea Lux Chrono Ladies Green Rose Gold Watch £315.00 £350.00

PREORDER

Swiss Made Quartz Chronograph Movement. 39.5mm Polished Rose Gold Plated 316L Stainless Steel Case - Solid Caseback. Green Sunray Dial - Tonal Crystal Bezel - Polished Rose Gold PVD Plated Stainless Steel Hour and Minute Hands - Swarovski Logo at 12 O'Clock. 19cm Green Italian Calf-Skin Leather Strap with Rose Gold PVD Plated Pin Buckle. Water Resistant to 50 Meters 5ATM. This watch is Brand New and comes with the correct Box and Paperwork.

PAYMENTS FROM £78.75

-24% OFF

Swarovski Octea Lux Chrono Ladies Red Watch £290.00 £380.00

NEXT DAY DELIVERY

The Swarovski Octea Lux Chrono Red Quartz Rose Gold-Tone Watch is a stunning fusion of luxury, innovation, and precision craftsmanship. This elegant timepiece is part of Swarovski’s celebrated Octea collection, designed to offer contemporary women a high-fashion accessory with impeccable quality. The 36mm rose gold-tone stainless steel case features a fixed pink rose bezel, adding a shimmering touch to the bold red dial. Equipped with a reliable quartz chronograph movement, this watch not only ensures precise timekeeping but also offers multiple dial functions, including a 12-hour chronograph and a seconds hand for added practicality. The red diamond-patterned dial creates a visually striking effect, perfectly complemented by the red two-piece strap, made from durable and stylish materials. With a water resistance of up to 50 meters, this watch is suitable for everyday wear, while the scratch-resistant sapphire crystal keeps the dial protected. The Swarovski Octea Lux Chrono is designed for women who appreciate both fashion and functionality. Its sleek 7mm case thickness and comfortable 15mm wide strap make it ideal for formal occasions or dressing up any casual outfit. Complete with a push/pull crown and buckle closure, this Swiss-made timepiece exemplifies elegance and luxury in every detail.

PAYMENTS FROM £72.50

-5% OFF

Swarovski Crystal Flower Ladies Red Watch £237.50 £250.00

PREORDER

The Swarovski Crystal Flower Ladies Red Quartz Rose Gold-Tone Watch is a captivating blend of natural beauty and modern design, inspired by the elegance of blooming flowers. This Swiss-made timepiece features a 30mm rose gold-tone stainless steel case, with a dazzling bezel adorned with two intertwined rows of Swarovski crystals, offering a brilliant sparkle from every angle. The ruby-red sunray dial enhances the floral motif, while crystal index markers and the Swarovski logo at 12 o’clock add a touch of sophistication. Designed for women who love to dress up their style, the Swarovski Crystal Flower watch is completed with a luxurious ruby-red genuine leather strap, providing both comfort and elegance. The watch is powered by a reliable quartz movement, ensuring precise timekeeping, while the 30mm case size makes it a perfect fit for a variety of occasions, whether casual or formal. This watch also offers a water resistance of up to 50 meters, combining beauty with practicality. The floral-inspired design makes this timepiece a romantic addition to any outfit, adding a touch of extraordinary elegance to your everyday look. Whether you're looking to enhance your wardrobe or gift someone special, this Swarovski creation is a timeless piece of art.

PAYMENTS FROM £59.37

Swarovski Lovely Crystals Mini Silver Ladies Watch £342.00 £380.00

NEXT DAY DELIVERY

The Swarovski Lovely Crystals Mini Silver Ladies Watch is a stunning blend of style and precision, making it an ideal accessory for fashion-forward women. Featuring a 31mm stainless steel case with a sleek silver finish, this elegant timepiece is both durable and sophisticated. The white dial, framed by a robust mineral crystal, offers a clean and classic look, with an analogue display that ensures ease of reading. Designed for everyday elegance, the stainless steel bracelet in silver is not only stylish but also comfortable, secured with a reliable deployment clasp for added convenience. The high-quality quartz movement ensures precise timekeeping, making this watch both beautiful and functional. With a water resistance of up to 5 ATM (50 meters), this watch is suitable for daily wear, including brief immersions in water, though it is not designed for swimming or diving. Perfectly suited for both casual and formal occasions, the Swarovski Silver Tone Ladies Watch brings a touch of luxury to any outfit. Its minimalist design and timeless appeal make it a versatile accessory that complements any wardrobe. Whether you’re adding it to your personal collection or gifting it to someone special, this watch encapsulates Swarovski's renowned craftsmanship and dedication to high-quality design.

PAYMENTS FROM £85.50

-11% OFF

Swarovski Lovely Crystals Mini Ladies Rose Gold White Watch £287.00 £319.00

PREORDER

The Swarovski Lovely Crystals Mini Quartz Rose Gold-Tone White Watch is a modern and elegant addition to the bestselling Lovely Crystals collection. This sophisticated timepiece shines with 20 dazzling white elements, each featuring 57 sparkling facets that glide around the rose gold-tone coated case. The mother-of-pearl dial enhances the graceful design, while the rose gold-tone coated stainless steel bracelet adds a touch of luxury, making this watch perfect for both everyday wear and special occasions. With a 31mm case size and water resistance up to 50 meters, this Swiss-made watch combines elegance with durability. The playful yet refined design makes it a versatile accessory that will elevate any outfit, whether casual or formal.

PAYMENTS FROM £71.75

-41% OFF

Swarovski Octea Lux Chronograph Ladies Blue Watch £209.00 £350.00

PREORDER

The Swarovski Octea Lux Chrono Ladies Quartz Blue Watch is a stunning blend of modern chronograph functionality and Swarovski’s signature crystal craftsmanship. The 39.5mm stainless steel case sets a sporty tone, while the exclusive crystal bezel shines brilliantly in dazzling denim blue. The matching blue dial, featuring three counters and the iconic Swarovski swan at 12 o'clock, adds a cohesive and luxurious look to this Swiss-made timepiece. Completed with a crocodile-embossed Italian calf-skin leather strap, this watch is both elegant and comfortable. Water-resistant up to 50 meters, the Octea Lux Chrono pairs style with precision, making it the perfect choice for those who demand performance and luxury. Crafted with Swiss expertise, this watch is designed to stand out with its brilliance and functionality.

PAYMENTS FROM £52.25

Swarovski Octea Nova Ladies Rose Gold-Tone Taupe Watch £252.00 £280.00

NEXT DAY DELIVERY

The Swarovski Octea Nova Quartz Rose Gold-Tone Taupe Watch combines contemporary elegance with casual sophistication. The 33mm case is crafted with a single piece of sapphire crystal featuring 72 facets, giving the intricate bezel and face a refined sparkle. The taupe guilloche dial is adorned with crystal index markers and a graceful swan motif at the 12 o’clock position, adding a touch of signature elegance to this unique Swiss-made timepiece. Featuring a warm rose gold-tone finish, the watch is paired with an embossed Italian calf-skin leather strap in taupe, adding both texture and comfort. Water-resistant up to 50 meters, this timepiece blends timeless style with everyday practicality. The Octea Nova is perfect for those who appreciate effortless elegance and Swiss craftsmanship.

PAYMENTS FROM £63.00

-30% OFF

Versace Medusa Alchemy Ladies Pink Watch £777.00 £1,110.00

NEXT DAY DELIVERY

This elegant timepiece features a gold-tone stainless steel case and a pink leather strap. The fixed gold-tone bezel frames a pink dial with gold-tone hands and a striking Medusa-head design. It operates on an analog dial with precise quartz movement, protected by a scratch-resistant sapphire crystal. The 38mm round case includes a pull/push crown, solid case back, and a deployment buckle clasp, with water resistance up to 50 meters (165 feet). The Versace Medusa Alchemy Quartz Pink Dial Ladies Watch VE6F00323 combines style and functionality, proudly labeled as Swiss Made.

PAYMENTS FROM £194.25

Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch AI6007-SS00F-431-C

Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch £2,205.00 £2,450.00

PREORDER

The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.

PAYMENTS FROM ...

-43% OFF

Maurice Lacroix Men's Watch 42mm Aikon Automatic Orange £1,399.00 £2,450.00

NEXT DAY DELIVERY

This Maurice Lacroix Aikon Automatic Summer Edition 42mm brings a vibrant and modern expression to the iconic Aikon design. The bright orange dial, enriched with the clous de Paris motif, delivers a confident statement while maintaining refined Swiss craftsmanship throughout. Powered by the automatic ML115 movement, the watch offers reliable timekeeping, a date display at 3 o’clock, and a 38-hour power reserve. Black-plated hands and indexes filled with Super-LumiNova enhance visibility in all light conditions, while the sapphire crystal with double anti-reflective coating ensures clarity and durability. Designed for versatility, this model includes an orange rubber strap and a stainless steel bracelet, both easily interchangeable thanks to the quick-release system. With 20 ATM water resistance and a robust stainless steel case, it is perfect for both everyday wear and adventurous summer days.

PAYMENTS FROM ...

Maurice Lacroix Pontos S Diver PT6248-SS00L-330-J

Maurice Lacroix Pontos S Diver £1,990.00

PREORDER

The PONTOS S Diver is back and it’s better than ever! The model is the product of teamwork, inspired by Lidija’s search for improved performance, and has been tested in the most extreme conditions. It’s ideally suited to underwater exploration while also being the perfect accompaniment to city life. Case : Stainless Steel & Strap : Orange rubber strap Water resistance to 30 ATM 42mm

PAYMENTS FROM ...

Automatic Watch - Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C

Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch £2,205.00 £2,450.00

PREORDER

The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.

PAYMENTS FROM ...

Analogue Watch - Maurice Lacroix Men's Gren Eliros Date Watch EL1118-SS001-620-5

Maurice Lacroix Men's Gren Eliros Date Watch £675.00 £750.00

SOLD OUT

The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.

PAYMENTS FROM £168.75

-11% OFF

Analogue Watch - Maurice Lacroix Men's Blue Eliros Watch EL1098-PVP01-411-1

Maurice Lacroix Men's Blue Eliros Watch £889.00 £990.00

PREORDER

The calm, relaxed temperament of the Eliros collection provides an interesting contrast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chronograph simultaneously combines both characteristics in one harmonious composition. The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight.

PAYMENTS FROM £222.25

Analogue Watch - Maurice Lacroix Ladies Black Diamond Aikon Watch AI1106-SS002-350-1

Maurice Lacroix Ladies Black Diamond Aikon Watch £1,100.00

PREORDER

In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

PAYMENTS FROM ...

Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1

Maurice Lacroix Men's Green Aikon Automatic Watch £2,200.00

PREORDER

The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever.

PAYMENTS FROM ...

Automatic Watch - Maurice Lacroix Men's Skeleton Aikon Automatic Watch AI6007-SS002-030-1

Maurice Lacroix Men's Skeleton Aikon Automatic Watch £3,250.00 £3,450.00

PREORDER

The new Maurice Lacroix AIKON Skeleton was inspired by urban architecture. Presented in a 39mm stainless steel case, the modest diameter of this watch promises widespread appeal. Moreover, it complements the brand’s existing portfolio of skeleton models housed in 43mm, 44mm and 45mm cases.

PAYMENTS FROM ...

Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1

Maurice Lacroix Men's Green Aikon Automatic Watch £2,050.00

PREORDER

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.

PAYMENTS FROM ...

Analogue Watch - Maurice Lacroix AIKON #tide Orange Watch AI2008-50050-300-0

Maurice Lacroix AIKON #tide Orange Watch £700.00

PREORDER

Enjoy a dazzling array of colors! Maurice Lacroix has created the brightest, funkiest watch line available in a dazzling array of colors. The AIKON #tide is designed to stand out wherever you are. And best of all, AIKON #tide is helping to clean up the oceans with its revolutionary technology that transforms discarded plastic waste into timepieces of the highest Swiss quality. AIKON #tide, a cool watch with a conscience, will soon be available to you.

PAYMENTS FROM £175.00

Analogue Watch - Maurice Lacroix Men's Grey Eliros Chronograph Watch EL1098-SS001-311-1

Maurice Lacroix Men's Grey Eliros Chronograph Watch £950.00

PREORDER

The calm, relaxed temperament of the Eliros collection provides an interesting con-trast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chronograph simultaneously combines both characteristics in one harmonious composition. The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight.

PAYMENTS FROM £237.50

Analogue Watch - Maurice Lacroix Men's Blue Aikon Quartz Watch AI1106-SS002-430-1

Maurice Lacroix Ladies Blue Aikon Quartz Watch £940.00 £990.00

PREORDER

Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

PAYMENTS FROM £235.00

Analogue Watch - Maurice Lacroix Men's Two-Tone Aikon Quartz Watch AI1106-PVP02-170-1

Maurice Lacroix Men's Two-Tone Aikon Quartz Watch £1,125.00 £1,250.00

PREORDER

Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

PAYMENTS FROM ...

Analogue Watch - Maurice Lacroix Men's Blue Aikon Quartz Watch AI1108-SS002-430-1

Maurice Lacroix Men's Blue Aikon Quartz Watch £990.00

PREORDER

Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

PAYMENTS FROM £247.50

Analogue Watch - Maurice Lacroix Men's Black Aikon Quartz Watch AI1108-SS002-330-1

Maurice Lacroix Men's Black Aikon Quartz Watch £990.00

PREORDER

In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and the surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.

PAYMENTS FROM £247.50

Analogue Watch - Maurice Lacroix Men's Green Aikon Quartz Watch AI1108-SS002-630-1

Maurice Lacroix Men's Green Aikon Quartz Watch £990.00

PREORDER

While looking back at the beginning of the classic legend, Le Méridien has carried out a series of upgrades for each model of the AIKON series of quartz watches. Adhering to the spirit of excellence, Le Méridien reinterprets the AIKON series of quartz watches. The watchmaking brand Le Méridien from the Swiss Jura region has accumulated rich experience since the release of the first AIKON series watch, and has carefully absorbed valuable feedback from customers and retailers. Each component of the paragraph is reassessed. The curvatures, facets, lines and surfaces of the watch have been beautifully retouched, resulting in a clean new look. In addition, the specifications of each watch model have been upgraded for a luxurious feel.

PAYMENTS FROM £247.50

Automatic Watch - Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1

Maurice Lacroix Ladies Green Aikon Automatic Watch £2,040.00 £2,150.00

PREORDER

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

PAYMENTS FROM ...

Automatic Watch - Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1

Maurice Lacroix Ladies White Aikon Automatic Watch £2,040.00 £2,150.00

PREORDER

The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.

PAYMENTS FROM ...

Automatic Watch - Maurice Lacroix Men's Black Aikon Chronograph Watch AI6038-DLB01-330-4

Maurice Lacroix Men's Black Aikon Limited Edition Watch £3,015.00 £3,350.00

SOLD OUT

The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. However, die-hard fans of the AIKON can relax, this new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap, and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend. Limited Edition of 500

PAYMENTS FROM ...

Automatic Watch - Maurice Lacroix Men's Silver Aikon Chronograph Watch AI6038-SS001-131-1

Maurice Lacroix Men's Silver Aikon Chronograph Watch £2,990.00

PREORDER

AIKON, on the journey to success with the Automatic! The AIKON collection is the descendant of the Calypso. This benchmark piece—the brand’s best-belling model of the 1990s—already incorporated the AIKON's main distinctive features: the integrated water-resistant case, the flat sapphire crystal encircled by the famous six-arm bezel, the M logo in relief on the leather straps, and exceptionally high-quality production. With their dynamic angles and pronounced polished and satin-finished surfaces, the AIKON Automatic models have a real presence on the wrist. They also feature a newly designed flexible five-link steel bracelet. Extremely soft and supple, it suits all wrists.

PAYMENTS FROM ...