AVI-8
Accurist
Adidas Originals
Agent Provocateur
Aigner
Alessandra Rich
Alexander McQueen
Alexander Wang
Allemano
Alpina
Amie Victoria Robertson
Ann Demeulemeester
Antonio Berardi
Area Nyc
Armand Nicolet
BOSS
Balenciaga
Ball
Balmain
Balticus
Baume & Mercier
Benrus
Bernhard Willhelm
Bomberg
Boris Bidjan Saberi
Boss Orange
Boss by Hugo Boss
Bottega Veneta
Breitling
Brioni
Briston
Buddhist Punk
Bulgari
Bulova
Burberry
Calvin Klein
Carl von Zeyton
Carrera
Casio
Casio G-Shock
Charlotte Olympia
Chloé
Citizen
Cluse
Columbia
Converse
Courrèges
DWISS
Damir Doma
Daniel Wellington
David Beckham
David David
Diesel
Dries Van Noten
Ebel
Edox
Electricianz
Eley Kishimoto
Emporio Armani
Eone
Erdem
Erickson Beamon
Eterna
Festina
Fossil
Franck Dubarry
Frederique Constant
Furla
GC
GaGà Milano
Gant
Giles Deacon
Giorgio Fedon
Graham
Gucci
Guess
Herbelin
Hirsch
Hublot
Hugo Boss
ICE
IWC
Jens Laugesen
Jeremy Scott
Jimmy Choo
Junghans
Karl Lagerfeld
Khaleda And Fahad
Klokers
Kokon To Zai
Korloff Paris
Kris Van Assche
L&Jr
Lacoste
Lanvin
Louis Erard
Love Moschino
Luminox
M2Z
Marathon
Marc Jacobs
Marcelo Burlon
Markus Lupfer
Maserati
Matthew Williamson
Maurice Lacroix
Mazzucato
McQ
Meccaniche Veneziane
Metal.ch
Michael Kors
Missoni
Mondaine
Montegrappa
NO 21
Nautica
Nordgreen
OMEGA
Oliver Spencer
Orient
Orient Star
Orlebar Brown
Oscar De La Renta
Paul Picot
Pequignet
Philipp Plein
Phillip Lim
Pininfarina
Plein Sport
Porsche Design
Prabal Gurung
Raf Simons
Ralph Lauren
Ralph by Ralph Lauren
Ray-Ban
Ray-Ban Junior
Revue Thommen
Roamer
Rodarte
Rotary
Rue De Mail
Sacai
Saint Laurent
Scuderia Ferrari
Seiko
Sergio Tacchini
Silvana
Spinnaker
Swarovski
TW Steel
Ted Baker
Three Square
Timberland
Timex
Todd Lynn
Tommy Hilfiger
Tonino Lamborghini
Trematic
U-Boat
United Nude
Venezianico
Veronique Branquinho
Versace
Versus Versace
Vesuviate
Victorinox
Visconti
Visconti Pens
Walter Van Beirendonck
Watches & Crystals
Y/Project
Yaz Bukey
Yohji Yamamoto
Zorbello
10-Year Battery
24-Hour
3D Medusa Head
Alarm
Architectural Design
Calculator
Calendar
Chronograph
City Life
Date
Day
Day-Date
Designer Eyewear
Digital
Diver
Driving
Dual Time
Eco-Drive
Editorial Style
Exhibition Caseback
French Made
GMT
Hand Winding
High Fashion
Interchangeable Straps
LED Backlight
Lightweight
Limited Edition
Long Battery Life
Luminous
Luminous Hands
Mirrored Lenses
Modern Edge
Moon Phase
Multi-Year Calendar
Mute Function
Open Heart
Optical
Polarised
Power Reserve
Retrograde
Rotating Bezel
Shock Resistant
Skeleton
Skull Motif
Solar
Solar Powered
Sport Activity
Statement Style
Statement Sunglasses
Stopwatch
Street Style
Sub-Seconds
Sun Phase
Sun and Moon
Swarovski Crystals
Swiss Made
Tachymeter
Telememo
Timer
Tourbillon
UV Protection
World Time
OFFER
Maserati Stile Men's Two-Tone Watch R8873642002
£270.99
£339.00
Wear this beautiful watch every day or for special occasions because it has so many amazing features. The best present for your loved ones is this stylish and modern watch.
FROM £67.74
0% FINANCE AVAILABLE ✓
OFFER
Maserati Tradizione Black Men's Watch R8873646004
£222.99
£279.00
Beautiful craftsmanship and sophisticated design come together in a stylish and modern watch wristwatch to produce exquisite timepieces that can be worn for any occasion. This gorgeous watch is the ideal complement to any collection of wristwatches.
FROM £55.74
0% FINANCE AVAILABLE ✓
OFFER
Maserati Solar Blue Men's Watch R8853149001
£214.99
£269.00
Maserati presents Successo Solar, the Collection that protects the environment thanks to solar cell technology, which captures both natural and artificial light and transforms it into energy to be used for movement. These new environmentally- and nature-friendly timepieces work without the use of batteries, but using energy generated by light. Outstanding performance with zero environmental impact. Case material and finish: Steel, Case size: 42mm, Case thickness: 9,00, Case finishing: Polished,
FROM £53.74
0% FINANCE AVAILABLE ✓
OFFER
Maserati Men's Traguardo Black Watch R8873612042
£238.99
£299.00
Maserati Men's Traguardo Black Watch MSR8873612042 is a sophisticated piece of accessories that is for confident and trendy people. It is a fit accessory for anyone who prefers this type of watch and suits any casual attire
FROM £59.74
0% FINANCE AVAILABLE ✓
OFFER
Marc Jacobs MARC 469/S 85K 58QT(MJ27) Men's Ruth Black Sunglasses
£108.00
£169.00
It is a sophisticated piece of eyewear
that is for confident and trendy people. It is a fit accessory for anyone who prefers this type of sunglass and suits any casual attire.
FROM £27.00
0% FINANCE AVAILABLE ✓
OFFER
Marc Jacobs MARC 415/S 2M2 56IR(MJ15) Men's Black Gold Sunglasses
£108.00
£159.00
Equal parts fashion-forward and effortless to wear, these men’s sunglasses exude magnetic, masculine flair. The bold navigator frames are crafted from a mix of acetate and metal, evolving the enduringly iconic shape. The double nose bridge and the double-trim design of the metal arms accented with enamel inserts at the temples round off the look with an extra dose of attitude – the perfect choice for style-savvy gents.
FROM £27.00
0% FINANCE AVAILABLE ✓
OFFER
Marc Jacobs MARC 415/S 086 56UE(MJ53) Men's Hvn Sunglasses
£119.00
£159.00
Equal parts fashion-forward and effortless to wear, these men’s sunglasses exude magnetic, masculine flair. The bold navigator frames are crafted from a mix of acetate and metal, evolving the enduringly iconic shape. The double nose bridge and the double-trim design of the metal arms accented with enamel inserts at the temples round off the look with an extra dose of attitude – the perfect choice for style-savvy gents.
FROM £29.75
0% FINANCE AVAILABLE ✓
OFFER
Marc Jacobs MARC 387/S 2M2 60FQ(MJ52) Men's Black Gold Sunglasses
£179.00
A traditional masculine design takes a thoroughly modern turn in these men’s sunglasses. Refreshed for the season in a bold gold-tone and black colorway, this fearless navigator pair puts the Marc Jacobs logo front and center – engraved along the double nose bridge and both arms. A set of striking mirrored lenses rounds off this luxurious future-proof look.
FROM £44.75
0% FINANCE AVAILABLE ✓
OFFER
Markus Lupfer x Linda Farrow Black and White Sunglasses ML11C1SUN
£138.00
£230.00
Make a bold, retro statement with the Markus Lupfer X Linda Farrow ML11C1SUN sunglasses. These round frames feature a dramatic black and white jagged edge design that captures the essence of Markus Lupfer’s playful creativity, paired with solid dark lenses for a chic, high-contrast look.
With a 52mm lens width and Category 3 protection, these sunglasses are ideal for sunny days when you want maximum style and UV defence. The gold-tone metal temples elevate the luxury aesthetic while ensuring comfort and balance.
Frame Size: Lens: 52mm | Bridge: 30mm | Temple: 140mm
FROM £34.50
0% FINANCE AVAILABLE ✓
OFFER
Matthew Williamson Sunglasses Black and Blue MW130C6SUN
£59.00
£205.00
Aviator Shape
Frame Colour: Black
Temple Colour: BlackFrame Material: Stainless Steel
Temple Material: Stainless Steel with Acetate Earpieces
Size: 61-16-140
Model No: MW130C6SUN
Made in Japan
Nylon Category 4 Dark Tint Lenses - Blue Mirror
Nylon is a newer top-notch performance material, it combines the advantages of polycarbonate and CR-39 lenses. Nylon lenses have an outstanding shock resistance while being extremely lightweight and do not crack when drilled, making them perfect for some frame shapes.
This is an exclusive collaboration with Linda Farrow that produced the Sunglasses to their highest standards.
FROM £14.75
0% FINANCE AVAILABLE ✓
OFFER
Maserati Men's Black Hybrid Smartwatch R8851112001
£222.99
£279.00
No other watch brand has stood the popularity test of time quite like Maserati.High quality smarwatch hybrid quartz motion Maserati watch covered with the aid of using a mineral crystal. forty five mm diameter chrome steel case, 13.three mm thick and real leather-based strap in black. Connected to the cellular thru the TRAGUADO HYBRID app, it has more than one functions. Water resistant as much as 10ATM
FROM £55.74
0% FINANCE AVAILABLE ✓
OFFER
Matthew Williamson x Linda Farrow Black Sunglasses MW68C1OPT
£137.50
£275.00
The Matthew Williamson X Linda Farrow MW68C1OPT optical glasses are a refined fusion of modern structure and signature flair. Crafted in a sleek black acetate, these frames offer a classic silhouette elevated by distinctive red embellishments near the temples, delivering a playful yet sophisticated edge.
Perfect for both everyday wear and professional settings, the bold square design flatters most face shapes. With a lightweight build and 145mm temples, comfort meets designer elegance in this standout collaboration from Linda Farrow and Matthew Williamson.
Frame Size: Lens: 56mm | Bridge: 14.5mm | Temple: 145mm
FROM £34.37
0% FINANCE AVAILABLE ✓
OFFER
Matthew Williamson x Linda Farrow Clear Sunglasses MW199C4SUN
£92.50
£185.00
Infuse your style with a touch of retro glamour in the Matthew Williamson X Linda Farrow MW199C4SUN sunglasses. These oversized round frames feature clear acetate with intricately detailed temples, paired with soft blue-to-clear gradient lenses that offer a dreamy and artistic flair.
Designed with a sculptural silhouette and Category 1 tint, these sunglasses are perfect for festivals, brunches, or summer getaways where style matters more than sun intensity. Crafted in Japan for superior quality and comfort.
Frame Size: Lens: 64mm | Bridge: 16mm | Temple: 135mm
FROM £23.12
0% FINANCE AVAILABLE ✓
OFFER
Matthew Williamson x Linda Farrow Brown Sunglasses MW167C6SUN
£92.50
£185.00
The Matthew Williamson X Linda Farrow MW167C6SUN sunglasses offer a sharp, structured silhouette with a modern twist. Featuring a deep burgundy brow line and contrasting gold-tone metal rims, this pair blends classic clubmaster styling with contemporary flair. The mirrored lenses in a soft gold/yellow tint bring an elevated touch of glamour and are perfect for everyday sophistication.
These sunglasses provide Category 3 protection from sunlight, making them ideal for high-glare environments such as driving or beach holidays. Designed for comfort with adjustable nose pads and 150mm temples, the frames offer a secure fit while turning heads.
Frame Size: Lens: 57mm | Bridge: 16mm | Temple: 150mm
FROM £23.12
0% FINANCE AVAILABLE ✓
OFFER
Matthew Williamson x Linda Farrow Orange Sunglasses MW46C7SUN
£137.50
£275.00
Channel retro-luxe vibes with the Matthew Williamson X Linda Farrow MW46C7SUN sunglasses, an effortlessly cool aviator-inspired design. Crafted with a unique peach-toned matte frame and soft gradient Category 2 grey lenses, these sunglasses blend vintage appeal with modern sophistication.
The lightweight silhouette ensures comfortable all-day wear, while the distinctive brow bridge and subtle silver details make these shades perfect for holidays, music festivals, and weekend city strolls.
Frame Size: Lens: 63mm | Bridge: 12mm | Temple: 140mm
FROM £34.37
0% FINANCE AVAILABLE ✓
OFFER
Mazzucato Reversible Watch Monza Orange Carbon
£1,120.00
£1,400.00
48 mm X 19.6 mm Carbon Fiber Case - Double Domed K1 Glass with Antireflective coating on both sides
30 to 24 mm Two-Tone Double Compression FKM Strap with Stainless Steel 316L Buckle
Miyota 9015 Automatic Movement - 24 Jewels - 28.800 Bph - 42 Hours Power Reserve / Stopwatch Quartz Movement Miyota Js 00
Water-resistant 50 M 5 ATM - Push in Crown with Double O-ring
Rim Dial is made of Anodized Aluminium - Plating: Grade A Ipb (0.6 Mic Tic ±20, PVD)
The ‘Reverse’ system allows the case to be inverted fully in both directions. A quick-release catch releases the crown from its protection by rotating the crown protector. Two special arms allow the case to rotate freely, and a clearly recognizable click tells you when the case is in the correct position to be locked back into place.
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OFFER
Mazzucato Automatic Reversible Watch Scuba Orange
£1,432.00
£1,790.00
Propeller Movement: Japanese Automatic Miyota Caliber 9015. Power Reserve of 42 Hours. 28800vph. 24 Jewels. Open Heart Movement: Japanese Automatic Miyota 90S5. Power Reserve of 42 Hours. 28800vph. 24 Jewels.
48mm x 22.30mm Reversible Black PVD 316L Stainless Steel Case. K1 Gorilla Glass on Both Sides. Push Pull Crown. Black PVD Uni-Directional Rotating Bezel.
Side One: Propellor Design. Stainless Steel Hands with Luminous Filling. Date Window at 4 O'Clock. Side Two: Black Dial. Stainless Steel Hands and Hour Markers with Coloured Luminous Filling.
30/24mm x 18cm Orange FKM Silicone Anallergenic Strap with Stainless Steel 316L Buckle.
Water Resistant to 100 Meters 10ATM.
The ‘Reverse’ system allows the case to be inverted fully in both directions. A quick-release button releases the crown from its protection by rotating the crown protector. Two special arms allow the case to rotate freely, and a clearly recognisable click tells you when the case is in the correct position to be locked back into place.
FROM ...
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OFFER
Mazzucato Automatic Reversible Watch Scuba Blue Grey
£1,432.00
£1,790.00
Propeller Movement: Japanese Automatic Miyota Caliber 9015. Power Reserve of 42 Hours. 28800vph. 24 Jewels. Open Heart Movement: Japanese Automatic Miyota 90S5. Power Reserve of 42 Hours. 28800vph. 24 Jewels.
48mm x 22.30mm Reversible Black PVD 316L Stainless Steel Case. K1 Gorilla Glass on Both Sides. Push-Pull Crown. Grey PVD Uni-Directional Rotating Bezel.
Side One: Propellor Design. Stainless Steel Hands with Luminous Filling. Date Window at 4 O'Clock. Side Two: Black Dial. Stainless Steel Hands and Hour Markers with Coloured Luminous Filling.
30/24mm x 18cm Grey FKM Silicone Anallergenic Strap with Stainless Steel 316L Buckle.
Water Resistant to 100 Meters 10ATM.
The ‘Reverse’ system allows the case to be inverted fully in both directions. A quick-release button releases the crown from its protection by rotating the crown protector. Two special arms allow the case to rotate freely, and a clearly recognizable click tells you when the case is in the correct position to be locked back into place.
FROM ...
FINANCE AVAILABLE ✓
OFFER
Mazzucato Automatic Reversible Watch Scuba Black
£1,432.00
£1,790.00
Propeller Movement: Japanese Automatic Miyota Caliber 9015. Power Reserve of 42 Hours. 28800vph. 24 Jewels. Open Heart Movement: Japanese Automatic Miyota 90S5. Power Reserve of 42 Hours. 28800vph. 24 Jewels.
48mm x 22.30mm Reversible Black PVD 316L Stainless Steel Case. K1 Gorilla Glass on Both Sides. Push-Pull Crown. Black PVD Uni-Directional Rotating Bezel.
Side One: Propellor Design. Stainless Steel Hands with Luminous Filling. Date Window at 4 O'Clock. Side Two: Black Dial. Stainless Steel Hands and Hour Markers with Coloured Luminous Filling.
30/24mm x 18cm Black FKM Silicone Anallergenic Strap with Stainless Steel 316L Buckle.
Water Resistant to 100 Meters 10ATM.
The ‘Reverse’ system allows the case to be inverted fully in both directions. A quick-release button releases the crown from its protection by rotating the crown protector. Two special arms allow the case to rotate freely, and a clearly recognizable click tells you when the case is in the correct position to be locked back into place.
FROM ...
FINANCE AVAILABLE ✓
OFFER
Mazzucato Automatic Reversible Watch Scuba White Green
£1,432.00
£1,790.00
Propeller Movement: Japanese Automatic Miyota Caliber 9015. Power Reserve of 42 Hours. 28800vph. 24 Jewels. Open Heart Movement: Japanese Automatic Miyota 90S5. Power Reserve of 42 Hours. 28800vph. 24 Jewels.
48mm x 22.30mm Reversible 316L Stainless Steel Case. K1 Gorilla Glass on Both Sides. Push-Pull Crown. Grey PVD Uni-Directional Rotating Bezel.
Side One: Propellor Design. Stainless Steel Hands with Luminous Filling. Date Window at 4 O'Clock. Side Two: White Dial. Stainless Steel Hands and Hour Markers with Coloured Luminous Filling.
30/24mm x 18cm White FKM Silicone Anallergenic Strap with Stainless Steel 316L Buckle.
Water Resistant to 100 Meters 10ATM.
The ‘Reverse’ system allows the case to be inverted fully in both directions. A quick-release button releases the crown from its protection by rotating the crown protector. Two special arms allow the case to rotate freely, and a clearly recognizable click tells you when the case is in the correct position to be locked back into place.
FROM ...
FINANCE AVAILABLE ✓
OFFER
Mazzucato RIM Scuba Yellow SUB01-BK115
£1,432.00
£1,790.00
Propeller Movement: Japanese Automatic Miyota Caliber 9015. Power Reserve of 42 Hours. 28800vph. 24 Jewels. Open Heart Movement: Japanese Automatic Miyota 90S5. Power Reserve of 42 Hours. 28800vph. 24 Jewels.
48mm x 22.30mm Reversible 316L Stainless Steel Case. K1 Gorilla Glass on Both Sides. Push-Pull Crown. Black PVD Uni-Directional Rotating Bezel.
Side One: Propellor Design. Stainless Steel Hands with Luminous Filling. Date Window at 4 O'Clock. Side Two: Black Dial. Stainless Steel Hands and Hour Markers with Coloured Luminous Filling.
30/24mm x 18cm Black FKM Silicone Anallergenic Strap with Stainless Steel 316L Buckle.
Water Resistant to 100 Meters 10ATM.
The ‘Reverse’ system allows the case to be inverted fully in both directions. A quick-release button releases the crown from its protection by rotating the crown protector. Two special arms allow the case to rotate freely, and a clearly recognizable click tells you when the case is in the correct position to be locked back into place.
FROM ...
FINANCE AVAILABLE ✓
OFFER
Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1
£2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
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OFFER
Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2
£1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
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Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5
£1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
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OFFER
Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4
£1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
FROM ...
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OFFER
Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1
£2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked the AIKON to give it finishings of unparalleled perceived value.
FROM ...
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OFFER
Maurice Lacroix Men's Grey Aikon Automatic Watch AI6007-SS002-331-1
£2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic.
Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
FROM ...
FINANCE AVAILABLE ✓
OFFER
Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1
£2,050.00
The contemporary AIKON Automatic is now available in a new 39mm case, designed to meet the needs of modern, ambitious men and women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 39mm is designed to reflect the personality of its owner.
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Maurice Lacroix Men's Grey Aikon Automatic Stainnless Steel Watch AI6007-SS002-230-1
£2,050.00
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
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Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1
£2,050.00
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility.
These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
FROM ...
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OFFER
Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1
£2,650.00
With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time.
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Maurice Lacroix Men's White Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-130-1
£2,385.00
£2,650.00
For the first time in the AIKON family’s diverse range, Maurice Lacroix integrates the GMT function. What could be more logical for Venturer than to keep track of time in two cities, a watch made to explore and conquer them. With its radically modern look, this adventure-chic 43 mm diameter watch travels from metropolis to metropolis. Loyal to Maurice Lacroix’s mission, the watch displays a relationship between its objective and perceived value and its particularly favorable price. Thanks to the Easy change system, the AIKON Venturer GMT changes strap like it changes continent: naturally and stylishly, in the blink of an eye.
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Maurice Lacroix Men's Silver Aikon Chronograph Watch AI6038-SS001-131-1
£2,990.00
AIKON, on the journey to success with the Automatic!
The AIKON collection is the descendant of the Calypso. This benchmark piece—the brand’s best-belling model of the 1990s—already incorporated the AIKON's main distinctive features: the integrated water-resistant case, the flat sapphire crystal encircled by the famous six-arm bezel, the M logo in relief on the leather straps, and exceptionally high-quality production.
With their dynamic angles and pronounced polished and satin-finished surfaces, the AIKON Automatic models have a real presence on the wrist. They also feature a newly designed flexible five-link steel bracelet. Extremely soft and supple, it suits all wrists.
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Maurice Lacroix Men's Black Aikon Limited Edition Watch AI6038-DLB01-330-4
£3,015.00
£3,350.00
The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. However, die-hard fans of the AIKON can relax, this new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap, and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend. Limited Edition of 500
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Maurice Lacroix Men's Green Aikon Quartz Watch AI1108-SS002-630-1
£990.00
While looking back at the beginning of the classic legend, Le Méridien has carried out a series of upgrades for each model of the AIKON series of quartz watches.
Adhering to the spirit of excellence, Le Méridien reinterprets the AIKON series of quartz watches. The watchmaking brand Le Méridien from the Swiss Jura region has accumulated rich experience since the release of the first AIKON series watch, and has carefully absorbed valuable feedback from customers and retailers. Each component of the paragraph is reassessed. The curvatures, facets, lines and surfaces of the watch have been beautifully retouched, resulting in a clean new look. In addition, the specifications of each watch model have been upgraded for a luxurious feel.
FROM £247.50
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Maurice Lacroix Men's Black Aikon Quartz Watch AI1108-SS002-330-1
£990.00
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and the surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM £247.50
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Maurice Lacroix Men's Blue Aikon Quartz Watch AI1108-SS002-430-1
£990.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM £247.50
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Maurice Lacroix Men's Two-Tone Aikon Quartz Watch AI1106-PVP02-170-1
£1,125.00
£1,250.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
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Maurice Lacroix Men's Grey Eliros Chronograph Watch EL1098-SS001-311-1
£950.00
The calm, relaxed temperament of the Eliros collection provides an interesting con-trast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chronograph simultaneously combines both characteristics in one harmonious composition.
The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight.
FROM £237.50
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Maurice Lacroix Men's White Eliros Date Quartz Watch EL1118-PVP01-112-1
£800.00
Simple, balanced, well executed and with a slight retro touch, the Eliros collection offers a range of fine chronographs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets easy to wear and appropriate with probably any type of dress code.
The even simpler “Date” version of the Eliros proposes various dials, refined execution of the case and finishing, straps/bracelets interchangeable by the owner.
FROM £200.00
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Maurice Lacroix AIKON #tide Orange Watch AI2008-50050-300-0
£700.00
Enjoy a dazzling array of colors! Maurice Lacroix has created the brightest, funkiest watch line available in a dazzling array of colors. The AIKON #tide is designed to stand out wherever you are. And best of all, AIKON #tide is helping to clean up the oceans with its revolutionary technology that transforms discarded plastic waste into timepieces of the highest Swiss quality. AIKON #tide, a cool watch with a conscience, will soon be available to you.
FROM £175.00
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Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1
£2,050.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
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Maurice Lacroix Men's Skeleton Aikon Automatic Watch AI6007-SS002-030-1
£3,450.00
The new Maurice Lacroix AIKON Skeleton was inspired by urban architecture. Presented in a 39mm stainless steel case, the modest diameter of this watch promises widespread appeal. Moreover, it complements the brand’s existing portfolio of skeleton models housed in 43mm, 44mm and 45mm cases.
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Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1
£2,200.00
The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever.
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Maurice Lacroix Men's Gren Eliros Date Watch EL1118-SS001-620-5
£675.00
£750.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
FROM £168.75
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Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C
£2,205.00
£2,450.00
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
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Maurice Lacroix Pontos S Diver PT6248-SS00L-330-J
£1,990.00
The PONTOS S Diver is back and it’s better than ever! The model is the product of teamwork, inspired by Lidija’s search for improved performance, and has been tested in the most extreme conditions. It’s ideally suited to underwater exploration while also being the perfect accompaniment to city life.
Case : Stainless Steel & Strap : Orange rubber strap
Water resistance to 30 ATM
42mm
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Maurice Lacroix Men's Watch 42mm Aikon Automatic Orange AI6008-SS00F-530-E
£1,840.00
£2,300.00
This Maurice Lacroix Aikon Automatic Summer Edition 42mm brings a vibrant and modern expression to the iconic Aikon design. The bright orange dial, enriched with the clous de Paris motif, delivers a confident statement while maintaining refined Swiss craftsmanship throughout.
Powered by the automatic ML115 movement, the watch offers reliable timekeeping, a date display at 3 o’clock, and a 38-hour power reserve. Black-plated hands and indexes filled with Super-LumiNova enhance visibility in all light conditions, while the sapphire crystal with double anti-reflective coating ensures clarity and durability.
Designed for versatility, this model includes an orange rubber strap and a stainless steel bracelet, both easily interchangeable thanks to the quick-release system. With 20 ATM water resistance and a robust stainless steel case, it is perfect for both everyday wear and adventurous summer days.
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Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch AI6007-SS00F-431-C
£2,205.00
£2,450.00
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
FROM ...
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Maurice Lacroix Eliros Men's White Gold Watch EL1098-PVY01-110-2
£940.00
£990.00
The Maurice Lacroix Eliros Men's White Gold Watch is the epitome of timeless elegance, designed for those who appreciate sleek and sophisticated timepieces. Its 40mm yellow gold PVD-plated stainless steel case brings a luxurious touch, while the white lacquered dial provides a classic and refined look.
With its yellow gold-plated Roman numerals and indexes, along with yellow gold-plated hands, the Eliros offers both form and function. The chronograph features include a 30-minute counter at 9 o'clock, 1/10 second counter at 6 o'clock, and central second hand, providing precision timing.
Protected by a sapphire crystal with double anti-reflective coating and water-resistant up to 5 ATM, this watch is perfect for everyday wear. The black leather strap with the Maurice Lacroix 'm' logo completes the luxurious design, offering comfort and style for the modern gentleman.
FROM £235.00
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